Fleet Feet Sports - Chicago and UA Bring Connected Fitness To Memorial Day Weekend Event
UA Brings Connected Fitness Technology to Popular Event
(Chicago, IL—February 18, 2016) Fleet Feet Sports Chicago’s Soldier Field 10 Mile Race, the Midwest’s largest race of its distance, today announced Under Armour as the event’s presenting sponsor. The partnership includes a slate of exciting new activations linked to the Memorial Day Weekend race that capitalizes on both brands’ shared goal of providing runners everything they need to be better athletes through footwear, apparel, training and technology.
Under Armour’s sponsorship of the Soldier Field 10 kicks off prior to the May 28, 2016 race day with a monthly series of informational speaker events at Fleet Feet Sports – Chicago locations beginning in March. These events embody UA’s brand vision of changing the way athletes live and train. Topics will range from nutrition and rest to targeted race training. Expert-led sessions will showcase Under Armour’s growing suite of Connected Fitness capabilities including demonstrations of the MapMyRun app and the groundbreaking UA SpeedForm® Gemini 2 Record Equipped running shoe.
“Under Armour’s innovative approach to technology, training, and gear drove our decision to add a presenting sponsor for this 13-year old Fleet Feet Sports Signature Race,” said Zimmer.
The race starts in the shadows of Chicago’s iconic Soldier Field, a stadium designed in 1919 to commemorate American Soldiers who lost their lives defending our country, and ends on the 50-yard line inside the stadium where uniformed military personnel will bestow finishers’ medals on each participant.
“We’re incredibly excited to deepen our connection with the Chicago running community through this first-class race and our partnership with Fleet Feet Chicago,” said Jasmine Maietta, Senior Director, Brand Marketing, Under Armour. “The Fleet Feet Sports Soldier Field 10 Mile provides us with a perfect platform to engage with runners throughout every stage of the process—during training, on race day, and post-race—and we look forward to bringing our 360-degree approach to life through this event.”
Under Armour will have a strong visible presence on race day at Soldier Field with interactive photo opportunities, prizes and demonstrations of the SpeedForm Gemini 2 Record Equipped. Its world-class participant shirt will be customized for the 2016 Soldier Field 10 and additional race premiums will be available for purchase at any Chicago Fleet Feet Sports. Additionally, the race will offer multi-site packet pick up with locations in Chicago, Naperville and Oak Park increasing the overall convenience of the event.
ABOUT FLEET FEET SPORTS- CHICAGO:
Fleet Feet Sports – Chicago was just named one of the “50 Best Running Stores in America” by Formula 4 Media and Competitor Magazine – an honor it has received every year since the award began in 2006 (only two other specialty stores in the country have also made the list in each of the ten years it has been published). Dave Zimmer, President and CEO of Fleet Feet Sports-Chicago, opened his first Fleet Feet store in Old Town in 1996. Under his stewardship Fleet Feet-Chicago currently has grown to six locations in the city and suburbs; Old Town/Piper’s Alley (the flagship store), Lincoln Square, the Roosevelt Collection, Lakeview/Southport Shopping Corridor, Elmhurst and Oak Park. Zimmer stands as the highest grossing franchisee in the 156-store national Fleet Feet chain – an accomplishment that has been repeated every year since 2000 when he still only had one retail location. Crain’s Chicago Business featured Zimmer on the cover of its edition focusing on local “Masters of Customer Service” in the fall of 2012.
ABOUT UNDER ARMOUR, INC:
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
Fleet Feet Sports – Chicago
Under Armour, Inc.
410-468-2512 ext. 5262