Peter Nicholson Promoted to Vice President and Matthew Ankeny Hired as Senior Content Director
(SAUSALITO, Calif.) – TRUE Communications has expanded its full-service communications offerings to include content creation, with the hire of Senior Content Director Matthew Ankeny. TRUE has also elevated the role of Peter Nicholson, to Vice President.
Mark Riedy, Founder and CEO of TRUE, said, “We offer a complete suite of services for our clients, and have identified content as a rapidly growing area where businesses can benefit from our expertise. Through content creation, social media strategy and management, and media relations, we’re able to fulfill client communications needs from concept to circulation.”
Ankeny joins TRUE from his role at men’s lifestyle magazine Gear Patrol, and offers a wealth of knowledge in creating print, online and social copy, images and videos. “Matt’s expertise in professional-grade content creation allows us to offer clients the absolute best creative execution, with a strong network of both agency and editorial talent.”
Nicholson has been with TRUE since 2010 and has assisted with and led a wide range of key accounts. “Peter has been integral to TRUE’s success and expanding his agency responsibilities will allow us to deliver the outstanding results our clients expect as we continue to grow,” continued Riedy.
About TRUE Communications
TRUE Communications is a full-service communications agency that represents the world’s leading active outdoor brands. Based in the San Francisco Bay Area and New York, TRUE creates strategies and executes programs for media relations, social media, influencer programs and content creation. Founded in 2004, TRUE strives to create long-term client relationships by responding to the needs of the businesses we represent and by always adding measurable value. truecommunications.com.