Craft Brewing Joins Forces with the World's Toughest Bicycle Race
Boulder/Durango, CO – In celebration of its 35th year, Race Across America (RAAM) is proud to announce a new partnership with Ska Brewing Company. The two Colorado based companies will join forces this year for post-event celebrations.
There is no better way to celebrate a successful bike race than to enjoy a cold beer with your teammates and crew. Ska Brewing, based in Durango, Colorado, will be providing beer at post-race celebrations for the RAAM platform of races this year.
“This was a logical partnership for RAAM as we have been traveling through Durango for the past 8 years. Durango is home to the finish line of Race Across the West (RAW), our sister race to RAAM, as well as Time Station 15 of RAAM. Ska has become a highly visible piece of the Durango community and the world of craft beers. We strive to support the communities we travel through as well as businesses in RAAM’s home state of Colorado. We couldn’t ask for a better partner and their brews are second to none,” states Rick Boethling, Executive Director of RAAAM & RAW.
Both Ska Brewing and RAAM are pioneers in their respective fields of business and have set the highest standards of quality for ultra-cycling and craft beer brewing.
“We are excited to partner with all of the RAAM events this year. RAAM represents a long standing event and is the pinnacle of bicycle racing. Both of these align with our ideals at Ska” says Kristen Muraro, marketing manager at Ska Brewing.
The partnership will include the main race, RAAM, along with RAW, four RAAM Challenge Series races that include 200- & 400-mile courses, and the 6-12-24 Hour World Time Trial Championships. Racers and crew will enjoy sampling a variety of Ska Brewing’s beers at all of the post-event ceremonies.
About Ska Brewing Co.
Based in Durango, Colorado, Ska Brewing was founded in 1995 and produces over a
dozen award-winning beers. Many of Ska’s brews are widely available in cans including ESB Special Ale, True Blonde Ale, Modus Hoperandi IPA and rotating seasonals. For information (a lot of it), music, and a good time, visit www.skabrewing.com. Plug into their latest updates, beer releases and shenanigans at facebook.com/skabrew and twitter.com/skabrewing.
More About RAAM
RAAM and SOUL EVENTS are world leaders in the sport of ultra-cycling. The team is responsible for Race Across America (RAAM), the world’s premier ultra-cycling race, a 3000-mile coast-to-coast race across the USA, as well as Race Across the West (RAW), an 860-mile race across the Western US, the RAAM Challenge Series, and the 6-12-24 Hour World Time Trial Championships. In addition, they offer seminars on ultra-bicycle racing and sanction ultra-cycling races worldwide. Visit online at www.raceacrossamerica.org. Follow on Facebook, Instagram @raceacrossamerica and Twitter @RAAMRaces.