Oregon-based energy bar company expands product line to introduce a performance oatmeal fit for athletes.
BEND, Oregon. (Feb 1, 2018) – Picky Bars—the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce—are introducing a new product to bring an end the days of bland, nutritionally lacking, and complicated oatmeal, bringing an easy athlete-focused breakfast to the table. Picky Oats Performance Oatmeal combines their athlete know-how with a chef’s palate, thanks to a partnership with Elyse Kopecky, New York Times Bestselling co-author of Run Fast, Eat Slow.
“When Jesse and Lauren came to me with their idea for a performance oatmeal for athletes, I was immediately intrigued. I knew runners were looking for a better breakfast option – one that fit their on-the-go lifestyle and incredible energy demands.” said Kopecky.
Available in three foodie-approved flavors, Picky Oats are balanced to offer sustained energy that’s ready to power through any workout or long work day, and are easy to prepare – just add hot water! Made with organic whole food ingredients like gluten-free rolled oats, chia seeds, almonds, pumpkin seeds, and dried fruit, each 300+ calorie serving provides 10-11 grams of protein from natural sources, not a powder. Picky Oats are also lower in added sugar than conventional oatmeal options and are made up of 50% or more toppings, including antioxidant-rich matcha green tea, mineral-rich beetroot, and anti-inflammatory workhorses cinnamon and ginger. Every flavor is certified USDA Organic, Gluten Free, and vegan.
Added co-founder, CEO, and multiple Ironman Champion triathlete Jesse Thomas, “We went to Kickstarter to fund our first round of Picky Oats and the response was overwhelming – we raised our funding goal in under 10 hours! We hope this is a sign we’ve cracked the code on creating a product that athletes, like us, would include in their daily nutrition training.”
Picky Oats are available in three flavors – Can’t Beet Chocolate, Game, Set, Matcha!, and How ‘Bout Dem Apples. Now available in single serve pouches for $2.99, a 4-serving bag for $9.99 will follow later this month. The line is available across specialty outdoor, run and bike retailers, natural grocers, pickybars.com, and Amazon.
About Picky Bars
Picky Bars creates real food products to “Fuel Great Experiences.” Founded in 2010 in the home kitchen of husband (Jesse Thomas) and wife (Lauren Fleshman) with friend (Steph Bruce)—all professional endurance athletes—they set out to create a real food bar that was built for performance. Still 100 percent athlete-owned, the business is based in Bend, Oregon. Through wholesome products, great service, and some quirky humor, Picky Bars strives to support and inspire athletes of all levels to reach for their goals and live life to the fullest.
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For More information:
Nadine McCrindle / Marketing Director
email@example.com / +1 (541) 797 9797