1st Year of Audio Tour a Success, Now Complimented By Road To Race Day Virtual Training Event
Denver, Colorado – June 24, 2016 – Motigo, the social app that engages today’s connected athletes to provide moments of inspiration and empowerment, is back for the 2016 Marine Corps Marathon (MCM) thanks to incredibly strong engagement during last year’s event. With more than 23,000 personalized and audio-tour messages heard during the pilot program in 2015, the partnership is extending into its second year; allowing this year’s participants to experience inspiring personalized and course- specific messages during the emotional and historic event. And new for 2016, the MCM will use Motigo’s Road-to-Race Day virtual training run capabilities to provide a powerful way to support and motivate runners in their quest to get to the MCM start line.
During the 2015 event, the MCM carefully curated audio tour messages that added elements of entertainment and emotion to Marathon day, such as surprising runners with words of encouragement from country music superstar Tim McGraw; by having fun with sponsor Clif Bar who reminded runners to grab an energy gel and by sharing an inspiring message from the wife of a fallen Marine on the wear blue Mile of the Marathon course.
For the 41st MCM this October, runners will again be able to experience the on-course audio tour with roughly 10 event-themed messages scattered throughout their journey. Runners can also hear personalized messages from friends, family and donors while using their favorite music app or fitness apps along with Motigo.
With the goal of expanding beyond MCM Weekend and being part of the participants training journey, the MCM and Motigo have added a free virtual run experience this fall to get runners engaged and excited in their quest to achieve personal goals. The additional MCM content will help mentally support runners during the last few weeks of their long training runs leading to Marathon day, and fuel them with interesting, motivating and fun event-related content no matter where they are logging those training runs – around the country or around the world!
The creative use and continued adoption of technology by one of the largest marathons in the United States is a perfect example of embracing the needs and expectations of today’s runner and athlete.
“The MCM is thrilled to offer the Motigo technology again this year as a way to enhance the MCM on-course experience and foster greater connections between runners, their supporters and the Marines,” says Director Rick Nealis.
“As a startup whose technology is fundamentally changing the actual in-run experience for runners, there are also tremendous opportunities for events to deepen and extend their interactions with runners and the community, to grow their events. We are excited by the continued partnership of a world-class event like the Marine Corps Marathon and it’s further proof that we can significantly enhance the overall user experience for everyone involved – whether that’s the runner, spectator, sponsors or the event itself”, said founder and CEO, Dan Nagler.
Runners participating in the 41st MCM can download Motigo in the Apple App Store now, and in the Google Play store in the upcoming weeks. From there, they can select the event and it’s audio tour, plus invite their friends and loved ones to cheer them on – by using the apps, or with the record cheer option on the Motigo website.
Motigo is a mobile based, social application that connects runners to their biggest supporters. Created by a Colorado husband and wife team, Motigo delivers Emotional Fuel™. Its proprietary personalized audio messaging creates a timely and powerful connection between runners and their friends and family via personal, pre-recorded audio messages, which runners automatically hear at selected intervals throughout their event. The app, currently available for iOS, helps runners overcome the mental and emotional challenges associated with running-event participation, while enhancing the experience for all. From consumers to non-profits and race sponsors, everyone involved in running wins with Motigo – now available in the iPhone app store. For more information, visit getmotigo.com. Like them on facebook.com/getmotigo, follow on Twitter @motigoapp and Instagram @motigo.
About The Marine Corps Marathon
The Marine Corps Marathon (MCM) is voted the “Best Marathon in the Mid Atlantic,” and the “Best Marathon for Charities.” The MCM honors the dedication, sportsmanship and patriotism of its participants. Also known as “The People’s Marathon,” runners from all walks of life participate in the MCM, the largest marathon not to offer prize money. The 41st MCM, sponsored by Arlington County, Brooks and Aetna, will be held on October 30, 2016 in Arlington, VA. No federal or Marine Corps endorsement is implied. #RunWithTheMarines
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