Industry leaders focused on modernizing endurance race discovery through technology form partnership to expand their race directories and marketing tools.
Boston, MA, March 7, 2018 Kukimbe, the first comprehensive mobile application that puts endurance races at a runner’s fingertips, announced today a partnership with RUNME, the leading European race directory that publicizes races in 15 languages making it simple for athletes to find races, and race organizers to promote their races internationally.
The joint venture will leverage the strengths of each company; Kukimbe’s technology which includes a social community platform and extensive network of races across the U.S via their mobile app; and RUNME’s network of races worldwide and their endurance marketing expertise.
As part of the partnership, Kukimbe users will now have access to RUNME’s global race directory and visitors to RUNME’s site will have access to the Kukimbe directory. In addition, race organizers looking to grow their race can utilize marketing services both in the US and internationally reaching approximately three million runners.
“This is fantastic news for endurance athletes looking for races across the globe. We believe finding races should be easy and fun so we created tools to help both new and competitive runners get to the starting line,” said Kukimbe CEO and Co-Founder Kelly Poyas Gerard.
RUNME’s Founder, Klaus Adelmann, says the new partnership unifies his company’s vision to help athletes find races and event organizers attract new participants.
Kukimbe is a technology company that connects the running community. The app features an ever-growing race directory with geo-location to connect runners with races of all types. Kukimbe includes social media functionality in which runners can connect with their “running crew,” post pictures, share races and get up to date news in the endurance world. Users can shop for running gear and accessories with Kukimbe’s partners in the Shop. Ultimately, the app will include a feature in which runners can earn points for completing races which will be redeemable for athletic gear or race registrations. For more about Kukimbe and to download visit www.kukimbe.com
RUNME gives events the exposure it takes to attract participants from around the globe. Publicizing races and their unique features in 15 languages, RUNME tears down language barriers: Making it simple for athletes find their next runcation destination and for race marketers promote races internationally. In 2017 RUNME gained 2.75 million visits from all over the world. www.RUNMEnetwork.com