INFINIT Named Official Nutrition Sponsor of Interbike OutDoor Demo

September 13th, 2017

INFINIT Named Official Nutrition Sponsor of Interbike OutDoor Demo

Innovative Sports Fuel will be provided to North America’s Largest Annual Gathering in the Bicycle Industry

Las Vegas, Nevada, September 13, 2017 – INFINIT Nutrition is proud to be the official nutrition sponsor of the 2017 Interbike OutDoor Demo and The Shootout on E-Mountain. This interactive event will be held on Monday September 18th and Tuesday September 19th, in the run up to the 2017 Interbike International Bike Expo.

“We are very excited about this opportunity and are looking forward to being the official nutrition sponsor of these particular events. Having the venue in the dry heat of the desert gives dealers the opportunity to experience the clear differences between our premium hydration products versus the competition,” said Michael Folan, Founder and CEO of INFINIT Nutrition.

“It’s a unique sampling opportunity at the largest and most important bike show in the world and we are happy to be sponsoring the event.”

INFINIT will be providing on-course nutrition for the entire OutDoor Demo and will be the official nutrition provider for the riders taking part in the Shootout on E-Mountain. Riders will be encouraged to “take the INFINIT 5 Hour Challenge” by scrapping the gels, bars, and salt pills, and fueling on nothing but their :GO FAR formula. :GO FAR is the sports nutrition company’s cornerstone product, designed for endurance biking. It’s an original all-in-one formula that is made to taste great, even when warmed in the desert heat.

The OutDoor Demo starts at 9 A.M. Pacific Time Monday the 18th and concludes Tuesday the 19th at 5 P.M. For more information on the Outdoor Demo and the Shootout at E-Mountain go to

About Interbike

Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 20,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.

Interbike is owned by Emerald Expositions (NYSE: EEX), the largest operator of business-to-business trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve. More information about Interbike can be found at

About INFINIT Nutrition

INFINIT Performance Nutrition is a premium, customizable nutrition-solution that naturally maximizes the performance of athletes all over the world. Developed with the patented Osmo-FITTM system, INFINIT Formulas are designed to be isotonic and easy to digest, even in the most grueling conditions. Customizable flavor options allow each athlete to find the perfect mix that tastes and works exactly how they want. INFINIT has grown to be one of the most respected names in the sports nutrition industry, fueling top athletes from all endurance disciplines. For more information on INFINIT Nutrition, visit or on social media @theinfinitloop.

INFINIT Nutrition

INFINIT Named Official Nutrition Sponsor of Interbike OutDoor Demo

Contact Info

Laura Hering

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!