Boston, MA – February 5, 2018 – Gameface Media Inc., the world’s largest publisher of amateur athletic photos, today announced that it has raised a new round of equity financing led by Stage 1 Ventures. Gameface has dramatically changed the business model for amateur sports photography by providing its photos for free to athletes through an innovative sponsorship model. This funding round allows Gameface to expand its leadership position in the market and solidify its balance sheet.
“As someone who has completed the Boston Marathon six times, I appreciate how much photos mean to amateur athletes,” said David Baum, Managing Director of Stage 1 Ventures. “So much online interaction is just white noise, but Gameface is connecting with their digital audience is a very authentic and emotional way. Our job now is to build on that goodwill and deepen Gameface’s connections to athletes and brands.”
Gameface Media has experienced tremendous growth among amateur athletes, events and brand sponsors. Since its launch in 2013, Gameface has provided more than 50 million photos to amateur athletes. These photos have created more than 500 million digital impressions for Gameface’s event and brand clients. Notable clients include Rugged Maniac, Warrior Dash, the New York Road Runners, Reebok, Saucony, Virgin and Merrell.
“We have established a strong base of event and brand clients,” said David Lavallee, Co-Founder and CEO of Gameface. “Our goal now is to grow the company even more rapidly and expand our product offerings to athletes. Stage 1 allows us to take Gameface to the next level.”
Because the content Gameface publishes is so compelling, brand partners have experienced advertising results that far exceed industry norms. For example, Gameface often asks consumers to watch a brief video ad for a sponsoring brand before they view their photos. These video ads enjoy very high watch-to-completion rates. Brands see similar results for campaigns in which they ask athletes to sign up for newsletters and special offers. The brands also see deep engagement on social media from the Gameface platform. The brand’s logo is watermarked on every free photo provided so that when they are shared on social media, millions of unique and natural brand impressions are created.
About Gameface Media
Gameface Media is the world’s leading publisher of amateur athletic photos. The company provides marketers with the opportunity to deliver highly compelling and personalized content to amateur athletes around the world. The company provides branded photos of athletes participating in obstacle races, triathlons, running races, youth sports and other athletic events for free. The company’s marketing services routinely deliver significantly higher levels of engagement than standard ad formats. Major global companies like Nike, Reebok, TomTom, Jeep, JP Morgan Chase, Under Armour and Shutterfly have utilized Gameface’s branded content to achieve a wide range of marketing objectives, including driving traffic to a specific website, generating email opt-ins for brand communications, and creating buzz for a campaign on social platforms.
If you are interested in learning more, please visit Gameface Media at www.gamefacemedia.com.
Co-Founder & CEO