Rudy is 1st Triathlete ever Sponsored by the Mythical Italian Bike Firm
2018 could be a new beginning for young American Rudy von Berg, 24, thanks to his 1st big career victory, at iconic Wildflower. Several changes occurred in his life during 2017 and at the start of 2018. First he graduated from the University of Colorado at Boulder Leeds Business School with a marketing degree and could finally devote 100% of his time to his passion : Triathlon. Second, he changed agent to Frenchman Jacky Everaerdt, and third, most importantly, joined a new coach, Belgian and 2x IM Hawaii winner, Luc Van Lierde.
Training has been very different than in past years. Perhaps, it is already bearing fruit and this huge victory could launch Rudy’s career. This year, he has already placed 3rd at IM 70.3 Campeche and 5th at IM 70.3 Oceanside with no running intensity training yet.
At Wildflower, Rudy von Berg took the lead getting out of T1 and never relinquished it until the finish line. Nonetheless, he said that « I wanted to have the biggest lead possible after the bike. On the run, I was fighting the whole way until the last mile because I knew Jesse wasn’t too far back. Still hard to believe I’ve won this legendary race in front of Jesse for whom I have so much respect. Amazing to think that my name will appear on the stairs!»
For the rest of 2018, von Berg Jr is expected to peak at IM 70.3 European in Elsinore in June with IM 70.3 Mt Tremblant as a follow-up and at IM 70.3 World in Port Elizabeth in September with IM 70.3 Nice afterwards.
On the sponsors’ front, the switch has produced big changes as well. Rudy von Berg has signed with the newly founded, Italian company, RYD-RideYourDreams, who designs beautiful and stylish cycling and triathlon equipment. Then, wheel manufacturer DT Swiss and Ekoi helmets accepted to come on board. And, last but not least, Ernesto Colnago, the founder of the illustrious Italian bike firm Colnago, has agreed to form a partnership with Rudy (who also has the Italian, and Belgian, nationalities). Von Berg is also helped by Infinit Nutrition, Roka wetsuits, Hoka One One, and Vittoria cycling shoes.
Colnago Ernesto & C. S.r.l. or Colnago is a manufacturer of high-end road-racing bicycles founded by Ernesto Colnago near Milano in Cambiagoo, Italy. Instead of following his family’s farming business, Ernesto Colnago chose to work in the cycle trade, apprenticing first with Gloria Bicycles at 13, subsequently taking up road racing. After a bad crash ended his racing career, he began subcontracting for Gloria, opened his own shop in 1952, building his first frames the same year. While building frames, he remained much in demand as a racing mechanic. He was second mechanic on the Nivea team Giro d’Italia under Faliero Masi in 1955, eventually being employed as head mechanic for the Molteni team of Belgian cycling legend Eddy Merckx in 1963.
The company first became known for high quality steel framed bicycles suitable for the demanding environment of professional racing, and later as one of the more creative cycling manufacturers responsible for innovations in design and experimentation with new and diverse materials including carbon fiber, now a mainstay of modern bicycle construction.