Endurance athlete formulated “Born to Rub” all-natural pain relief rub is introduced

May 7th, 2018

Endurance athlete formulated “Born to Rub” all-natural pain relief rub is introduced

A very special collaboration

(Flagstaff, Arizona / Copper Canyons, CHIH Mexico)  Mas Korima, creators of Heritage Pinole based athlete fuels, along with Squirrel’s Nut Butter, creator of the world’s best anti-chafe, are excited to introduce Born to Rub’. An all-natural pain relief salve, Born to Rub is a combination of Squirrel Nut Butter’s (SNB) finest healing ingredients, the ancient wisdom of the Tarahumara peoples, and the healing powers of wild chiltepin from the remote Copper Canyons of Mexico (lands of the world’s greatest endurance athletes).  

“We are super happy we were able to participate in helping SNB bring about this special product,” said Michael Miller of Mas Korima.  “There are so many incredible things that come from the lands of these amazing athletes of the Sierra Tarahumara.  We had long heard of, and had opportunity to use, the (not totally secret) homemade handpicked chiltepin muscle rubs that many Tarahumara runners use.  We wanted to find a way to get that ancient wisdom shared.  With our help we knew SNB was the perfect company to bring this to market. The SNB team was able to take the best of the Canyon recipes and use their expertise to combine it with other proven ingredients such as Arnica and Cornmint to create the perfect healing rub!”  

Said Chris Thornley of SNB, “Born to Rub has many applications, such as pain relief from osteoarthritis, rheumatoid arthritis and fibromyalgia, but it’s benefits for endurance athletes excites us greatly.  For those that run, hike, or bike, the deep tissue warming provided by pre-activity use helps loosen muscles and ease the soreness from previous efforts.  Then after a long or hard workout, an application gives lasting pain relief and readies the muscles for the next adventure.”

To learn more and find Born to Rub visit www.squirrelsnutbutter.com 

About Mas Korima
“Mas” Spanish for more, “Korima” Raramuri (Tarahumara) for sharing without expectation. We are a multi-cultural team that came together out of a large community of good-willed runners who met, bonded, and became family, in the magnificent Barrancas del Cobre of Mexico.  Mas Korima offers Heritage Pinole and Chia based Endurance Athlete Fuels inspired by and sourced from the lands of the world’s greatest endurance runners. www.maskorima.com

About Squirrel’s Nut Butter
SNB makes the world’s best anti-chafe and restorative skin salve. The founders of SNB, Chris and Stacy, originally created a skin salve intended to heal and restore dry, irritated skin. Their daughter’s severe dry skin symptoms prompted Stacy to explore solutions. As an allergy nurse, Stacy put her knowledge and skills to the test and, after much trial and error, created an effective healing salve for her daughter’s dry skin. 

The product eventually landed in the hands of a guy nicknamed “Squirrel”.  Ever the pioneer, Squirrel raved to Chris about the salve’s superior anti-chafe properties, and so Chris rightfully decided to start marketing the product to endurance athletes. Squirrel’s Nut Butter was born, and the rest is athlete anti-chafe history.”

Mas Korima

Endurance athlete formulated “Born to Rub” all-natural pain relief rub is introduced

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