ChronoTrack Releases Race Directors’ Guide to Marketing & Public Relations

October 12th, 2016

ChronoTrack Releases Race Directors’ Guide to Marketing & Public Relations

9 chapters provide race directors with the tools they need to market a race

Louisville, Colo., October 12 – ChronoTrack, the leading provider of complete race solutions for endurance sports, has released a free guide for race directors on the ins and outs of marketing and public relations: The 9 chapters cover the basic, yet extremely valuable, tactics and tools needed to successfully market a race with limited resources and budget.

“Marketing can be a daunting task for race directors because of all the options out there,” explained Laurie Pani, Director of Marketing at ChronoTrack, “But you don’t need an advanced degree to be successful; you just need the basics, a little extra time, and some patience. That’s why we created this simple guide to help race directors grow their events using a logical plan rather than focusing on that ONE opportunity they think will make the difference.”

In this guide, race directors will learn:

The ‘what’, ‘why’ and ‘how’ of marketing campaigns

  • Basics of race promotion
  • 9 (almost) free ways to grow your event
  • How to gain event publicity on a budget
  • Do’s & don’ts of email marketing
  • How to master “organic” social media
  • How to maximize social media ad dollars
  • Merchandise tactics to generate revenue
  • Pricing strategies for success

To download the free guide, visit


About ChronoTrack:

ChronoTrack is a trusted provider of race solutions for timing partners and race organizers. ChronoTrack supports 25 of the 30 largest races in the U.S. Its comprehensive solution offers events a modular approach to accessing registration, on-site registration, race check in, scoring, live results, mobile results, athlete updates, on-site results, athlete photography and video finishes. This, coupled with its timing equipment and services from ChronoTrack’s network of certified timing partners provides the most complete race management solution for races in the market. To learn more, visit



Contact Info

Laurie Pani

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