January 13, 2015, BOSTON, MA & BOULDER, CO — Gameface Media and the BolderBOULDER 10K today announced a three-year partnership in which Gameface will provide all BolderBOULDER runners with free, professional race photos through 2018. With approximately 50,000 expected annual participants, Gameface Media expects to deliver more than 1,000,000 photos to participants over the length of the agreement. BolderBOULDER is pleased to continue its leadership in technology innovation and runner experience through this partnership. Since its inaugural event in 1979, BolderBOULDER has been voted “America’s All-Time Best 10K” by Runner’s World magazine.
“We worked with Gameface for the first time in 2015 and our participants were excited to have free, high quality digital photos from our event” said Matt Jenkins, BolderBOULDER’s Marketing Director. “Every finisher has a unique story to tell about their experience, and sharing their photos with friends and family is a great way to celebrate their accomplishment. We are thrilled to extend this partnership for three more years.”
In addition to the accolades from Runner’s World, BolderBOULDER is unique in that it doubles as a Memorial Day celebration, with a number of different attractions before, during, and following the race. Ranging from live bands to one of the largest post-race Expos, participants include both professional athletes and families who walk, jog and run the 10K course. The participants are spread out over more than 99 start waves for the best road race experience on the planet.
“BolderBOULDER is a world famous event and we couldn’t be more excited to work with them for the next three years,” said David Lavallee, CEO of Gameface Media. “They’re definitely on the cutting edge when it comes to races, and we can’t wait to be a part of their continued success.”
Gameface will deliver runners their free, high-resolution pictures on a Gameface technology platform that allows for easy sharing across major social media channels. Based on past events, Gameface expects to deliver as many as 500,000 photos of the event every year, and more than 10 million yearly impressions across social media platforms, including Facebook, Twitter, Instagram, and Pinterest.
Gameface Media covers more than 700 events annually across the globe. In addition to BolderBOULDER, Gameface provides photos for the Zappos.com Bay to Breakers 12K, Beach to Beacon, the Bellin Run, the San Francisco Marathon, the Shamrock Run, JP Morgan Corporate Challenge, Tough Mudder, Warrior Dash, Ragnar Relay, and many more.
About Gameface Media
Gameface Media Inc. is the largest provider of free sporting event photos in the United States. Gameface enables brands to make a deep connection with event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf, skiing and youth sports. Our social media technology drives participants to an advertiser’s website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company’s logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface Media provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.
About The BolderBOULDER
The BolderBOULDER, named America’s All-Time Best 10K by Runner’s World, is the 3rd largest running race in the United States and the 7th largest in the world. The race attracts over 50,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. The 2016 race starts at 30th and Walnut and winds through Boulder neighborhoods with live music and entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 70,000 spectators. For more information on the race, please visit: www.bolderboulder.com/