MONTREAL, JANUARY 11th, 2018 – Argon 18 is proud to announce its multi-year partnership with Danish professional triathlete, Michelle Vesterby. As the 2017 winner of Ironman Copenhagen, and 6th place in the 2016 Ironman World Championship, Vesterby embodies Argon 18’s relentless pursuit of the perfect ride and passion for sport and the healthy lifestyle of riding bikes.
“The right partner is key in our sport and I am confident that Argon 18 will allow me to reach new levels with my bike,” said Vesterby. “I am thrilled to join the Argon 18 family and work together to bring the joy of the sport of triathlon to women around the world. I love this sport and the lifestyle of triathlon and I look forward to sharing that with Argon 18.”
This new partnership with Denmark’s top female triathlete marks a new chapter in Argon 18’s on-going dedication to the sport of triathlon, as well as to both women and men that create the ever growing worldwide triathlon community. Argon 18 strives to utilize partnerships with the world’s top triathletes to develop innovative products for the mainstream triathlon market. One of the company’s key focus points for 2018 is to further establish the Argon 18 brand in the Denmark and Europe markets. Argon 18 will continue to align key strategies with its partnered athletes and build the brand to become the industry leader in triathlon bikes.
“We’re proud to welcome to Argon 18 such a drive and inspiring athlete such as Michelle. We will work hard to collaborate with her to reach her season goals,” said Gervais Rioux, Argon 18 President and CEO.
As Argon 18’s new triathlon partner, Vesterby will be riding the E119 Tri+, the ultimate triathlon bike. This bike is designed with design input and testing feedback from world-class professional triathletes, who, like Argon 18, seek to go further and chart new territory when it comes to combining performance, aerodynamics and technology.
“We’re nothing short of thrilled to have Michelle join Argon 18, and strengthen the women’s field with her new riding weapon. As a company, we have built our brand on technology and passion and this partnership further establishes our commitment to triathlon and to women’s sports.” – Stephanie Raymond, Argon 18 Sponsorship Manager
About Argon 18
Established in Montreal, Canada, since 1989, Argon 18 has built itself a strong reputation in the cycling world. Guided by Olympian and 3-time Canadian Champion Gervais Rioux, one of the most successful North-American racers of his generation, the manufacturing of all Argon 18 bikes is the result of a brilliant expertise.
The sophisticated and inventive design of Argon 18 bikes is based on handling, aerodynamics, and human performance at its core, fully in line with the morphology of each cyclist. All Argon 18 bikes integrate cutting-edge technologies, and are designed and developed in Canada. Argon 18 bikes are now available around the world in more than 75 countries.
Kelly Reed firstname.lastname@example.org
International Marketing and Communications | Argon 18