April 30, 2025

From Shakeout to Shakeup: Artificial Intelligence and Trail Running

As the sport and industry of trail running grow, so do the opportunities for disruption by artificial intelligence (AI). The current benefits of AI are mainly seen in automating basic tasks — making experts’ workflows more efficient. Most of our use cases emphasize ways AI tools can enhance the efficiency...

April 30, 2025

Shimano scales back on cycling apparel & discontinues Milremo

Shimano Europe has announced a refocusing of its priorities, with a significant scaling back of its activities in the cycling apparel space. The inescapable ‘black hole’ impact of Covid has been listed as a factor in the move, which will include discontinuing Shimano’s custom clothing brand Milremo. The regular Shimano...

April 30, 2025

Garmin’s Fitness and Outdoor Segments Deliver Double-Digit Growth

Garmin Ltd stock declined on Wednesday after it reported first-quarter 2025 results. The company reported quarterly revenue growth of 11% year-on-year to $1.54 billion, beating the analyst consensus estimate of $1.50 billion. The GPS navigation and wearable technology company's adjusted EPS of $1.61 missed the consensus estimate of $1.67. Yahoo!

April 30, 2025

Registration is Now Open for the 2025 BMW Dallas Marathon!

(DALLAS) May 1, 2025 /ENDURANCE SPORTSWIRE/ - Get ready to lace up your running shoes—registration for the 2025 BMW Dallas Marathon weekend of events is officially open. With more than 28,000 participants last year and both the half and full marathon selling out two years in a row, this year’s...

April 30, 2025

Crusher in the Tushar Returns with New Race Distance and Expanded Prize Purse

Beaver, Utah (April 28, 2025) /ENDURANCE SPORTSWIRE/ – Life Time, the nation’s premier healthy lifestyle brand, has announced the addition of a new race distance and expanded prize purse to the renowned Crusher in the Tushar. Following the cancellation of the event due to wildfires in 2024, this exciting addition is...

April 30, 2025

IRONMAN and Ville de Nice Extend Partnership for World Championship Events Through 2028, To Include Men’s 2025 IRONMAN World Championship, As Well As 2026 And 2028 IRONMAN 70.3 World Championship

NICE, Fra. / TAMPA, Fla. (April 30, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in triathlon, and the city of Nice, France are pleased to share that the partnership for world championship events has been extended through 2028 with Nice hosting the 2025 Men’s IRONMAN® World Championship triathlon on...

April 30, 2025

Weston Park Welcomes XTERRA World Cup Stop #3

STAFFORDSHIRE, UK (April 30, 2025) /ENDURANCE SPORTSWIRE/ – The XTERRA World Cup arrives at historic Weston Park estate, Staffordshire, from May 3-4, 2025, marking the third stop of this year’s global series. Elite athletes from around the world will compete for a €15,000 prize purse and valuable series points in...

April 30, 2025

2026 IRONMAN World Championship Returns to Hawaiian Roots with Kona as Exclusive Location of Reimagined Single Day Race

- Extensive community feedback shows unequivocally that women and men want to race the IRONMAN World Championship in Kona, Hawai`i, together as one `Ohana - New IRONMAN World Championship 1-day event reimagined to promote exciting and fair competition, equal and innovative coverage of men and women’s races, and growth of...

April 30, 2025

AE Texas to Power Houston Running Company Events, Launches Community-Focused Partnership

Houston, TX (April 30, 2025) /ENDURANCE SPORTSWIRE/ — AE Texas, a retail energy provider, has partnered with Houston Running Company (HRC), one of Texas’s leading race organizers. This collaboration will officially power all HRC events while launching community-focused initiatives. The partnership represents more than just an energy connection—it’s a shared commitment...

April 30, 2025

Unbridled Women Go a Little Wild in Parklands

Louisville, KY (April 29, 2025) /ENDURANCE SPORTSWIRE/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Saturday, June 14, 2025. The 6-hour event will be staged out of the Woodland Pavilion in Broad Run Park. Participants will race in teams of 2 or 3,...