Sold Exclusively at Fleet Feet Sports Until Mid-March
(Logan, UT ) Altra’s newest road shoe, the Duo, features a perfect pairing of maximum cushioning and minimal weight. With a 31mm stack height and a weight of 7.9 ounces for men and 5.3 ounces for women, the cushion-to-weight ratio is hard to beat.
To keep the Duo as light as possible, the upper is made from a thin, breathable reinforced material ideal for breathability and draining water. A new pillow tongue made of Nubuck suede prevents “lace bite” on the instep, for a secure, but comfortable, fit. A rubber outsole with a foam midsole keeps the Duo’s base lightweight, yet durable and flexible. Color options are blue/yellow, red/black and navy/orange for men and blue/yellow, purple/orange and black/pink for women.
With Altra’s signature FootShape™ toe box and Zero Drop™ platform, the Duo’s cushy but light fit is perfect for two different consumers. Runners will love the combination for ultras, marathons and long run training. Those who work long hours on their feet, such as medical professionals, will also appreciate the impressive cushioning that doesn’t feel like added weight on the feet.
For the launch of the Duo, Altra partnered with Fleet Feet Sports for an exclusive, early sale. The Duo will only be sold at Fleet Feet until its market-wide launch on March 15.
“We couldn’t be more excited to partner with Fleet Feet on the launch of the Duo,” said Brian Roberts, National Sales Manager of Altra. “One of Fleet Feet Sports’ goals is to differentiate and try new things as a retailer. We as a brand embody those goals. We feel the uniqueness of both the Altra Duo and the early launch partnership achieves these goals perfectly.”
The Altra Duo is available for $130 at participating Fleet Feet Sports locations and on www.FleetFeetSports.com. The Duo will launch market-wide on March 15, where you can find it at your local specialty running retailer and at www.AltraRunning.com.
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, firstname.lastname@example.org.