December 4, 2025

Tonal’s 2025 State of Strength Report Reveals Shorter Workouts, Smarter Training, and a Major Shift Toward Longevity

Tonal, the pioneer of the world’s smartest strength training system and home to the largest strength dataset in the world, today released its 2025 State of Strength Report, revealing how fitness trends are shifting toward shorter, smarter, and more personalized routines that support long-term health. Drawing on data from 32,000* members...

December 4, 2025

iFIT Announces New Reality Competition Series, Trainer Games, Available on Prime Video in the U.S. Starting January 2026

iFIT, a global leader in intelligent fitness, today released the trailer for its bold expansion into television with Trainer Games, a six-episode reality competition series, available on Prime Video in the U.S. starting January 8, 2026 and included with a Prime membership. The series is executive produced by Nick Rigg (The Flip Off,...

December 4, 2025

Do we still need bike trade shows?

Eurobike, historically the big industry gathering, has been in the headlines over the last few weeks, with an increasing number of brands questioning not just the cost of attending, but the relevance of the show altogether. A few weeks later, at Rouleur Live in the heart of London – part industry meet-up,...

December 4, 2025

Too Many Endurance Athletes Are Racing on Too Few Carbs, Study Finds

It’s well known that big efforts can’t be completed on pure grit alone. This is why most endurance athletes make it a habit of bringing along some fuel for their workouts and races, be it sports drinks, sugary gels, or chewy gummies. Nutrition can keep gas in your tank so...

December 4, 2025

IRONMAN Releases 2025 IRONMAN Pro Series RaceRanger Data, Highlighted by More Than 25% Reduction in Average Illegal Drafting Time from Prior Year; IRONMAN To Expand RaceRanger to More Events in 2026

RaceRanger data inclusive of average illegal drafting times and Yo-Yo counts for all 2025 IRONMAN Pro Series events Individualized reports to be delivered to every IRONMAN Pro Series professional athlete to support further learning and development towards clean racing practices IRONMAN expands implementation of RaceRanger beyond IRONMAN Pro Series to...

December 4, 2025

UAE Team Emirates-XRG Partners with CORE to Advance Heat-Smart Performance in WorldTour Cycling

ZURICH, SWITZERLAND (December 4, 2025) /ENDURANCE SPORTSWIRE/ – CORE, the Swiss-engineered body temperature sensor used by elite athletes worldwide, today announced a new performance partnership with UAE Team Emirates-XRG, integrating real-time core temperature monitoring into the team’s training, racing, and environmental preparation strategies for the 2026 WorldTour season. The partnership...

December 4, 2025

Biggest Sale of The Season: 2026 Celsius Rock ’N’ Roll Las Vegas Announces 24-Hour Winter Sale

LAS VEGAS, Nev. /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series’ is ringing in the holiday season and motivating athletes for a strong start to the New Year with a one-day Winter Sale beginning at midnight Pacific on Wednesday, December 3, 2025, offering the biggest savings of the season...

December 4, 2025

CLASH Endurance Daytona 2025 Set For This Coming Weekend

December 4, 2025 /ENDURANCE SPORTSWIRE/ - WHO: More than 2,000 athletes representing more than 11 countries and 40 states alongside 1,000 spectators and 300 volunteers. Participants will range in age from 4 to 70 years young. WHAT: Each year, CLASH Endurance draws thousands of competitors and spectators to Daytona for...

December 4, 2025

Biofreeze Named Presenting Sponsor of the 2026 Surf City Marathon

HUNTINGTON BEACH, Calif. (December 4, 2025) /ENDURANCE SPORTSWIRE/  – The Surf City Marathon has announced Biofreeze, a Reckitt brand, as the presenting sponsor ahead of the 2026 event, taking place Sunday, Feb. 1, 2026. The partnership will introduce multiple event-enhancing experiences for participants, including new on-course “Pain Relief Zones,” product...

December 4, 2025

Inaugural GFNY San Luis Potosí closes 15th GFNY season

New York City (December 4, 2025) /ENDURANCE SPORTSWIRE/ - This Sunday, cyclists from around the world will take on the inaugural edition of GFNY San Luis Potosí, the newest addition to the GFNY Global Endurance Sports Series. As the host of the GFNY North American Championship, the race features a...