ABG Makes Big Investment in “Painted & Assembled in America” and “Made to Order” at its Chattanooga Headquarters

October 6th, 2017

ABG Makes Big Investment in “Painted & Assembled in America” and “Made to Order” at its Chattanooga Headquarters

Paint and assembly line added to 40,000 sf facility for Quintana Roo tri bikes

Chattanooga, TN (October 6, 2017) – American Bicycle Group (ABG), manufacturer of award-winning high performance bicycles – Litespeed (LS) and Quintana Roo (QR) – made another strategic move to ensure continued future success by investing in a new paint and assembly line for Quintana Roo triathlon bikes at its 40,000 square foot Chattanooga facility. The new production line will allow athletes to order specific color combinations and specific bike configurations within in a three to five day turn-around window. This investment also provides benefits to QR dealers as ABG will no longer follow the industry practice of front loading dealers with heavy inventory levels.

“The paint and assembly line investment supports ABG’s on-going move toward a Made-in-America philosophy and the Made-to-Order requests we’re receiving daily from athletes,” said ABG president/CEO Peter Hurley. “Athletes have told us they want more flexibility in paint schemes and the ability to fine-tune specifications to fit their needs, and they don’t want to wait weeks or months for it. We listened and then invested.”

The paint and assembly line has been added to the new ABG facility that ABG moved into one year ago. This manufacturing development is part of a long-term strategic plan to ensure ABG is ready to be responsive to market trends and customer needs. The new line also allows QR to more effectively manage and use its inventory instead of sending early-season standardized product to its dealers. Located just minutes from downtown Chattanooga, the facility houses operations for manufacturing, assembly and corporate offices for LS & QR.

About American Bicycle Group

Based in Chattanooga, Tennessee, American Bicycle Group manufactures leading-edge, high performance bikes under two brands: Litespeed (road, mountain and adventure bikes) and Quintana Roo (triathlon-specific bikes).  www.americanbicyclegroup.com  Litespeed celebrated its 30th anniversary in 2016 and is a high performance leader in titanium and carbon bicycles. Its titanium technology makes it the leading manufacturer of cold-worked, cycling-specific tubesets in the world, which led to a partnership with the Jet Propulsion Laboratory (JPL) to fabricate the wheels’ framework of the Mars Land Rover. www.litespeed.com  Quintana Roo is celebrating its 30th anniversary this year as one of the only bicycle companies in the world entirely devoted to triathlon. Wind-tunnel tested and pushing the boundaries for speed, stability and handling, the QR Six carried pro triathletes Matt Hanson and Jodie Robertson to the men’s and women’s titles at the 2017 Memorial Hermann IRONMAN North American Championship.  www.quintanarootri.com

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Quintana Roo

ABG Makes Big Investment in “Painted & Assembled in America” and “Made to Order” at its Chattanooga Headquarters

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Chris Helgerson

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