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Zwift enters the hardware market with the seriously enticing $499 Zwift Hub direct drive trainer

September 6, 2022

Known for its popular immersive virtual training software, Zwift is now entering the hardware space with an extremely enticing first offer: a $499 direct drive trainer called Zwift Hub. 

At this point, Zwift is so well known amongst core cyclists and triathletes that it’s used as a verb. VN