Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
July 14, 2020
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its marketing. Read more on GearJunkie.