WRC Promoter Partners With Reflo as Official Teamwear Supplier Ahead of Rallye Monte-Carlo

January 16, 2026

Sustainable performancewear brand to debut partnership at Rallye Monte-Carlo

London, UK (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand on a mission to change the sportswear game for good, has today been announced as the Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter.

The partnership will launch later this month at the iconic Rallye Monte-Carlo (22–25 January), marking Reflo’s latest step into elite global motorsport following its growing presence across Formula E.

As part of the collaboration, Reflo will outfit WRC Promoter personnel working across the championship, including in the service park, live broadcast production environments and official on-event activities. The custom teamwear range is designed to perform in demanding conditions, combining technical construction with recycled materials and plastic-free packaging to deliver responsible performance without compromise.

WRC represents one of the toughest environments in global sport, with teams operating across extremes of climate and terrain – from freezing winter rallies in Sweden, to heavy rain in Kenya and the heat and dust of Saudi Arabia. Reflo’s performance apparel will be tested in real-world rally conditions throughout the season, forming the basis of authentic storytelling around durability, functionality and sustainable design.

The partnership will also support WRC Promoter’s wider sustainability ambitions, with scope to connect into initiatives such as the Beyond Rally platform, reinforcing the shared commitment to raising sustainability standards across the sport.

WRC Promoter’s Chief Marketing Officer Arne Dirks said: “Reflo’s ambition is to be the most sustainable teamwear in the world and that fits the WRC as we grow the championship and raise our standards on and off the stages. We’re glad to welcome Reflo and to turn intent into impact with high-performing, responsibly made kit that earns its place in the service park and everywhere we work, and we’ll share that journey with the energy our fans expect.”

Rory MacFadyen, Co-Founder of Reflo, said: “WRC is one of the most demanding environments in global sport, so to be trusted to kit out the championship promoter team is a huge endorsement of what Reflo stands for. This partnership is about proving that sustainable performancewear belongs at the very highest level – in the cold, the heat, the rain and the dust. WRC and Reflo share a mindset of constant progress, and we’re excited to see our product perform where it really counts.”

The partnership further strengthens Reflo’s growing footprint across world sport, working with forward-thinking organisations that value innovation, performance and responsible progress.

For more information, visit reflo.com

-ENDS-

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 About WRC Promoter GmbH

The World Rally Championship (WRC) is the FIA’s premium rally series. It showcases high-performance cars and the world’s best drivers competing in dramatic surroundings, ranging from Sweden’s freezing winter to Kenya’s heat and rocky tracks. Participants battle for drivers’ and manufacturers’ titles at 14 rallies. More information can be found at www.wrc.com.

About Reflo
Reflo is a performancewear brand on a mission to change the sportswear game, for good. Their goal is to become the most sustainable sportswear brand in the world. Reflo specialises in sustainable, technical apparel for partners, teams and athletes at all levels.

Co-founded by childhood friends Peter Philippou and Rory Macfadyen following respective careers in FMCG and sports marketing, their forward-thinking approach has positioned Reflo as one of the fastest-growing British sportswear brands.

Reflo prioritises the sourcing, design and development of recycled and circular sportswear solutions, as well as sustainable packaging, delivery services, waste management and wider environmental initiatives. For Reflo, sustainability is a continuous journey. The brand is constantly innovating to raise the bar in sustainability, performance, quality and design, and they will not stop pushing the boundaries of what is possible while also committing to their goal of planting 1 million trees and recycling the equivalent of 5 million plastic bottles by the end of 2026.

Reflo works with a growing roster of like-minded partners across world sport, including teams and organisations in football, golf, Formula 1 and Formula E, all chosen for their shared values and commitment to driving positive change.

In 2024, Harry Kane, England men’s football captain, announced himself as an investor and ambassador, marking a monumental milestone for the brand on the global stage.

For more information, visit Reflo.com.