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Will the Smartband Market Continue to Shrink?

November 2, 2022

Smartbands were the first to gain popularity in the wrist wearable market, thanks to their lower price and longer battery life compared to smartwatches. However, during COVID-19, consumers’ interest in healthcare and fitness increased sharply and they started shifting focus to smartwatches supporting more functions. As a result, smartband shipments started registering negative growth from 2021 onwards. Counterpoint