Wiley X Named Official Sunglass Provider of FLW
February 19, 2020
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and optical/protective sports eyewear for youth.
“FLW members, anglers and fans are known as being extremely brand loyal, outdoor-focused consumers, and we are excited that Wiley X has joined our sponsorship lineup to provide these passionate and dedicated users with premium protective eyewear while on the water. We look forward to building a mutually beneficial partnership over the coming years,” said FLW Executive Vice President and General Manager Kathy Fennel.
Effective immediately, Wiley X becomes the official sunglass provider of FLW and assumes title sponsorship of the FLW High School Fishing Camp, the ultimate summer camp for serious high school anglers, their parents, boat captains and coaches. Terms of the agreement were not disclosed.
In addition to the High School Fishing Camp, Wiley X has also been named the presenting sponsor of the new Major League Fishing (MLF) College Faceoff events. These events will give Abu Garcia College Fishing presented by YETI anglers the opportunity to compete against their peers using MLF’s exciting catch-weigh-immediate release format. The events will be held in conjunction with stops on the 2020 MLF Bass Pro Tour. Additional details on the MLF College Faceoff tournaments will be announced soon.
“We are thrilled to partner with FLW and consider ourselves honored to protect the vision of some of the best anglers in the world with our eyewear,” said Dan Freeman, Co-Owner and President of Marketing and Product Development for Wiley X. “Our Captivate lenses will absolutely give each angler a competitive edge when it comes to optical detail and clarity.”
The Wiley X brand will receive exposure and have prominent presence across multiple FLW and Major League Fishing (MLF) platforms, including on-site signage and activation at FLW tournaments and Expos, Bass Fishing Magazine, social media promotions, FLWFishing.com, FLW Live on-the-water and weigh-in streams, MLF: All Angles, which analyzes each competition day from the viewpoint of the anglers in the event, and “FLW” television programming which airs on the Outdoor Channel and the Sportsman Channel.
Registration for the Wiley X High School Fishing Camp is now open. Taking place on July 22-25 on the beautiful Murray State University campus with daily activities on the shores of Kentucky Lake, students and coaches will receive instruction from top professionals and industry executives to take their fishing and fishing-career readiness to the next level. For more information on the Wiley X High School Fishing Camp presented by Tackle Warehouse, visit FLWFishing.com/camp.
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money across five tournament circuits. Headquartered in Benton, Kentucky, FLW and its partners conduct more than 290 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Namibia, Portugal, South Africa, Spain, and Zimbabwe.
FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show while Bass Fishing magazine delivers cutting-edge tips from top pros. Acquired by Major League Fishing in late 2019, FLW is expanding its programming in 2020 to the Outdoor Channel and the Sportsman Channel as well as on-demand at MyOutdoorTV (MOTV).
About Wiley X
Veteran founded in 1987, Wiley X has been producing the world’s most protective and stylish eyewear for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.
# # #