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Why Is Nike Still Backing Alberto Salazar?

May 18, 2021

Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws on interviews with several prominent members of the running commentariat to revisit the details of the Salazar case. Outside