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Why Altra signing two pregnant runners is a big deal

February 10, 2020

Last week, the shoe company announced that it will sponsor runners Alysia Montaño and Tina Muir. Montaño is a U.S. national champion and an Olympian in the 800 meters, and Muir is a 2:36 British marathoner and host of the podcast Running for Real. While Altra’s move is surprising, it fits into a larger recent shift of companies signing athletes for their stories, not just their performance. Read more on Outside Magazine.