What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans

December 20, 2023

Apple will stop selling some of its Watch models in light of one of the most significant patent disputes in recent history, a development that could impact the tech giant’s burgeoning fitness and wellness endeavors.

A ruling in October by the International Trade Commission (ITC) found that Apple violated medical company Masimo’s pulse oximeter patent, which is used to read blood-oxygen levels. In 2020, Apple introduced the feature in its Apple Watch Series 6 lineup. The company plans to appeal the decision.

Apple will no longer be able to sell its Apple Watch Series 9 and Apple Watch Ultra 2 in the U.S. beginning Thursday on its website and from the company’s retail locations after December 24th. The SE model, which lacks the blood oxygen feature, remains for sale. Athletechnews