Wattbike appoints e-commerce specialist Ahmed Khodja as Direct to Consumer Director, to spearhead international growth plans

November 7, 2023

Leading indoor cycling brand Wattbike are delighted to announce the appointment of Direct to Consumer Director Ahmed Khodja; in their plans to convert industry-leading foundations in elite sport into a strategic and powerful global commercial opportunity

7th November 2023, Nottingham, UK/ENDURANCE SPORTSWIRE/ – E-commerce and digital transformation expert Khodja joins the Wattbike team as Direct-to-Consumer (DTC) Director, a brand new role which will see him responsible for setting Wattbike’s global DTC vision by unlocking the potential of the brand. Khodja will be responsible for the transformation of both on and offline consumer experience, through leveraging the tremendous value of Wattbike’s omnichannel foundations and powerful heritage in elite sport.

Khodja joins the Wattbike team with a formidable track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with the world’s leading sports teams and athletes, and his specialism in e-commerce is especially exciting for the Wattbike team, with this being the most significant area for their global DTC expansion.

It’s a pivotal time for the Wattbike brand as they excitingly look towards expansion and development of the brand globally. Built on the global foundation of commercial and corporate markets – as official supplier to the All Blacks and extensive use in elite sport, 3,000 gyms, BUPA and uniformed services – the DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA and they continue to ramp up marketing activities to raise brand awareness, market share and visibility, as they go into the winter training season

Khodja will also be supporting the B2B Commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.

Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”

Stephen Loftus, CEO of Wattbike is especially excited about Khodja’s appointment, and he says:

We’re absolutely delighted to welcome Ahmed to the Wattbike team – his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”

The award-winning Wattbike Atom retails at £2,399 and is available to purchase with 0% finance. For more information please visit https://wattbike.com/products/wattbike-atom



Name: Kate Allan – Compete PR

Email: kate@competepr.com

Phone: +447754 072648



Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide. Wattbike’s mission is to help improve the health and performance of every athlete in the world – That’s why Wattbike is chosen by both the world’s top sporting teams such as the All Blacks, as well as thousands of everyday athletes at home.

Wattbike was born more than 20 years ago with one goal – to create the ultimate indoor training bike. No other indoor trainer measures every pedal stroke and revolution so precisely, giving instant insights to get the most from every workout. Expertly crafted and designed in the UK, Wattbikes are tough enough to withstand the intense training of elite athletes, while beautiful enough to sit in the homes of everyday athletes too.

Wattbike Products

The Wattbike Atom smart bike is the most popular at-home training tool with unrivalled accuracy, seamless connectivity and customisable gearing for an enhanced real-ride setup. The electromagnetic resistance offers a power range of up to 2500W with a high accuracy of +/-1%. Quiet riding, and a smaller footprint than a turbo, it’s perfect for the home.. Best for virtual training on third party apps, like Zwift or Rouvy, Grand Tour climbing and for structured workouts.

The Wattbike Pro/Trainer is the industry’s first-ever air bike, tried and tested by thousands of elite athletes and coaches worldwide – it’s the go-to indoor training bike for elite sport centers, clubs, gyms and commercial sites around the globe. The Wattbike Pro/Trainer allows for the purest and most precise form of indoor training- Its air resistance functionality offers a power range of up to 3760W with an accuracy of +/-2%. Best for high intensity interval sessions, performance testing, strength programmes, and rehabilitation.

The Wattbike Hub training app offers users a free platform to access 100s of workouts, training plans and live data feedback. Users can analyse their cycling technique with the unique Polar View and Pedalling Effectiveness Score (PES) to help improve your pedalling efficiency and power output. Wattbike Hub+ is a paid subscription which offers Wattbikers premium features to enhance their training experience, including a mobile-friendly workout builder for users to build their own workouts, share them with friends/coach, and export their own workouts into third party apps, as well as unlocking more workouts and training plans. The subscription is £7.99/month or £79.99/annually.