Velo Launches Year of the Rat Saddle
February 12, 2020
Velo Saddles launches their limited edition Year of the Rat saddle this week at CABDA Midwest building on their annual tradition of offering a special saddle to celebrate the Chinese New Year.
Rats aren’t always perceived in the most favorable ways in popular culture, but the reality is that they are resourceful, intelligent, hard working, creatures, in addition to being quick and nimble. Velo looked to channel those strengths into its Year of the Rat saddle design.
Starting with their Prevail TT saddle, representing the cycling discipline where every second counts, the design features an all black background with colorful neon beams reminiscent of light beam trails glowing in the dark left by a rat zipping past with stealth and speed.
This limited edition Year of the Rat saddle features Velo’s patented Y-shaped cut out for superior pressure relief and shock absorption, and Arctech rail technology for additional saddle flex. It has CrN/Ti rails and is available in a 146mm width.
Distribution in the US is available through Ken Yamakoshi with Velo Saddles US, firstname.lastname@example.org or 888-275-2129. Velo Saddles is located at booth 624 at CABDA Midwest, February 12-13.
Phillip Ball, Thorpe Marketing
For 15 million cyclists a year, Velo feels right
Velo Enterprise began with one woman’s vision to create perfect saddles for all types of demanding cyclists. In 1979, Stella Yu founded Velo Enterprise Co., Ltd. with the goal of meeting the individual needs of every cyclist. Velo now looks back at over 40 years of consistent development and learning from this experience. The company is proud to be among the world’s leading designers and manufacturers of high-quality saddles, grips and handlebar tape, confirming that, “For 15 million cyclists a year, one brand just feels right!” Driven by a constant pursuit of success, Velo uses its expertise to tailor all of its products to different types of cyclists, including recreational riders, passionate cycling enthusiasts and for professional BMX or mountain bike needs as well.