UTMB World Series and Dacia extend and enhance their partnership for the next three years
July 12, 2023
– Dacia is increasing its level of involvement in the UTMB World Series in Europe and will become the title partner of the finals now called the “Dacia UTMB Mont-Blanc”.
– The enhanced partnership will also introduce a sustainable mobility plan, including a new carpooling scheme for athletes travelling to French events.
Chamonix (France), July 12 2023 /ENDURANCE SPORTSWIRE/ – Bound by shared values and a strong partnership since the start of the UTMB World Series in 2022, Dacia and the UTMB® World Series are extending and enhancing their partnership for the next three years. Dacia affirms its commitment to the UTMB World Series by becoming a Premier Partner of the European Series as well as the Title Partner of the UTMB World Series Finals, now called “Dacia UTMB® Mont-Blanc.” This world-leading trail running event will be celebrating its 20th anniversary in 2023, and attracts over 10,000 runners each year.
The UTMB World Series and Dacia share numerous fundamental values such as sustainability, inclusivity, and an ambitious approach to mobility for all. The UTMB® World Series finds its roots in a passion for the mountains and a respect for the environment, offering trail runners from around the world the opportunity to share the UTMB® adventure through events held in Asia, Oceania, Europe, Africa, and the Americas.
Aligned with UTMB Group’s commitment to sustainability, Dacia is committed to their own sustainability mission, by making vehicles that are designed to be light, fuel-efficient, and equipped with technologies aimed at reducing fuel consumption and GHG emissions.
Mobility for all, accessibility to outdoor activities, and the joy of connecting with nature through trail running
In conjunction with Dacia, the UTMB World Series is developing a sustainable mobility plan for its French events to reduce the transportation impact generated and optimize the travel of the runners and spectators travelling to the events and on site. An improved shuttle service will be offered at Dacia UTMB Mont-Blanc 2023, taking runners to the start of their races and enhancing spectator’s travel. The transport capacity will increase by 30% compared to 2022, with 50 additional shuttles compared to last year, totaling 200 shuttles, and the goal of transporting 100% of the runners and 100% of the companions throughout the week. Dacia will contribute to this sustainable mobility plan by providing the organizational vehicles, including the Dacia Spring 100% electric, for short trips.
In addition, a carpooling initiative will be launched during the Dacia UTMB Mont-Blanc 2023, and is also planned to be rolled out during the Nice Côte d’Azur by UTMB® which will bring together over 4,000 runners from September 28 to October 1. Dacia will collaborate in its promotion to raise awareness and encourage runners, companions, and volunteers to use it.
This additional support from Dacia confirms the coherence of the partnership between the two brands, with the aim of providing the community with simple and easy solutions to better connect with nature in a responsible manner.
Catherine Poletti : “The Partnership with Dacia will help us invest more improving the sustainable mobility of the UTMB World Series. With Dacia becoming the title partner of UTMB Mont-Blanc, we are aligning our ambitions and allowing an outdoor-connected brand to stand alongside us in promoting our shared values.”
Discover this new page of UTMB World Series and Dacia’s partnership in video on the following link.
UTMB® World Series
UTMB® World Series is the world’s ultimate trail-running circuit that unites the sport’s biggest stars and passionate runners through the best, leading international events in the most stunning locations. Built on a passion for the mountains with sustainability at its heart, UTMB® World Series gives all trail runners the chance to experience the UTMB® adventure across the world, with events taking place across Asia, Oceania, Europe, Africa, and the Americas. It is the only place where runners can begin their quest to UTMB® Mont-Blanc, France, where the prestigious UTMB® World Series Finals will be held. Launched in May 2021 through the collaboration between the UTMB Group and The IRONMAN Group, the UTMB World Series circuit brings together many of the best international trail-running events on the planet. For more information, visit http://www.utmb.world.
Since the creation of UTMB® Mont-Blanc in 2003 by a group of passionate friends, UTMB Group has been the driving force behind the development of trail running. The UTMB® Mont-Blanc is the sports pinnacle event, and every year, 10,000 runners earn their place on the start line. UTMB Group also pioneered the LiveTrail® technology, an innovative digital service that supports the management of endurance races. Revered by hundreds of thousands of athletes, UTMB® has become a global, premium, and leading brand. In May 2021, UTMB Group partnered with The IRONMAN Group to launch the UTMB® World Series, now in its second year, which brings together many of the best international events on the planet to provide exclusive access to the sport’s pinnacle event, UTMB® Mont-Blanc. The UTMB® World Series is built on the founding principles of UTMB® Mont-Blanc: surpassing oneself; fair-play; respect for people and the environment; and solidarity. Find out more at www.utmb.world.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultramarathon by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route® , and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.
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