Two Three Bird acquires Project 529

June 5, 2024

Two Three Bird operates several insurance brands operating globally, including Sundays Insurance, Velosure, Direct Line Cycling Insurance, Wiggle Cycle Insurance, and Bicycle Network Insurance. It plans to bundle Project 529 with Sundays Bicycle Insurance and its Hubtiger workshop and bike rental management software.

“Project 529 has become a powerful ally for cyclists, significantly reducing bike theft by 70% in areas like Vancouver, BC,” said Project 529’s CEO, Lara Ferroni, who co-founded Project 529 with fellow Microsoft veteran J Allard. “With over 3 million searchable bikes so far, it’s clear evidence of the community’s trust in its ability to protect their bikes and enhance safety for all cyclists.” Bicycle Retailer