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Truly immersive retail experiences: How brands like Nike are using augmented reality in 2021

February 4, 2021

Virtual and augmented reality tools have enabled gaming and entertainment to innovate at new rates, but now it’s the retail industry who is exploring how best to use these digital tools. As Nike unveils its latest interactive experience, which incorporates AR and QR-code scanning, the potential applications of virtual tech in retail are becoming more clear. Footwear News