Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
February 2, 2021
Tough Mudder Challenges: Marvel Series
Boston, Mass. – Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental toughness, and uncovering leadership skills. Through this connected community and engaging platform, participants will discover and unleash their Super Hero within.
Tough Mudder Challenges: Marvel Series provides anyone, anywhere, of any ability, with an outlet to get motivated and become inspired to overcome challenges they didn’t think they were capable of. New and seasoned Mudders are invited to escape the ordinary and set their sights on accomplishing new goals for 2021. The Tough Mudder Challenges: Marvel Series will offer a platform for individual tracking and an opportunity for individuals to conquer their fitness goals.
The first challenge in the 2021 series, kicking off early this month, will feature Marvel’s The Avengers characters. Participants can expect physical, mental and skill-based activities all tracked in a bespoke digital platform that also supports encouragement from a community of engaged participants from around the world.
“The Marvel and Tough Mudder communities are a natural fit,” said Kyle McLaughlin, global CEO of Tough Mudder. “The 2020 launch of Tough Mudder Challenges: Marvel Edition brought thousands of new Marvel and Tough Mudder fans to a cutting-edge digital fitness experience, and we’re excited to build on that for 2021.”
“When faced with challenges, Marvel heroes work together to accomplish the impossible, and in 2020 we were thrilled to see athletes take inspiration from their favorite heroes and find their power to complete the Tough Mudder Challenges: Marvel Edition,” said Dan Buckley, President, Marvel Entertainment. “In 2021 we look forward to seeing everyone conquer their fitness goals again with all new Marvel experiences.”
Participants earn a Tough Mudder: Marvel Series commemorative coin upon successful completion each challenge, vying to collect all six coins throughout the 2021 series.
For more information and to register for the Tough Mudder Challenges: Marvel Series visit: toughmudder.com/marvel. You can also find Tough Mudder at @tough_mudder on Instagram, @toughmudder on Facebook and @ToughMudder on Twitter.
About Tough Mudder –
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder. has become a leading global sports and active lifestyle brand. With more than 6 million participants, the company hosts more than 130 challenges (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries. The company’s content studio provides millions of engaged online brand enthusiasts with wellness, nutrition and inspiring content delivered daily across social and digital platforms. Tough Mudder’s brand of teamwork-based challenge events and digital fitness experiences are unique in the endurance and obstacle course industries, and over 500,000 new participants are welcomed to the global Tough Mudder community every year. For more information visit www.toughmudder.com.
About Marvel Entertainment –
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2021 MARVEL