Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
September 23, 2020
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.”
Kicking off in October as part of the Tough Mudder Challenges series, participants will complete a series of physical, mental and skill-based challenges over the course of 21-days, tracking their progress in a bespoke digital platform, and supporting other participants from around the world in conquering their fitness goals.
Tough Mudder and Marvel’s collaboration challenges participants to dig deep and release their inner super powers – saying goodbye to reality and diving into the ever-expanding Marvel Universe. Tough Mudder Challenges: Marvel Edition will feature activities inspired by the adventures of the Avengers, X-Men, Fantastic Four and many more. From shrinking down to the size of Ant-Man to running laps around NYC, traveling to Wakanda and climbing Mount Bashenga or channeling Black Widow, Spider-Man and Thor in an epic 1,400 rep workout—these challenges will prove Super Heroic for all who take them on.
“The Marvel and Tough Mudder communities are a natural fit,” said Kyle McLaughlin, global CEO of Tough Mudder. “Both brands give people of all abilities an outlet to escape the ordinary and get motivated and inspired to overcome challenges they didn’t think they were capable of.”
Tough Mudder Challenges: Marvel Edition will take participants through an all-encompassing fitness journey that will push their physical and mental limits to new boundaries. Testing one’s strength, agility, and stamina, overcoming fears, finding mental toughness, and uncovering one’s leadership skills, Tough Mudder and Marvel have collaborated to create an unmatched experience to discover and unleash the Super Hero within oneself.
“When Marvel’s heroes are pushed to their limits, they find their inner strength and work together to accomplish the seemingly impossible,” said Dan Buckley, President, Marvel Entertainment. “Just like Earth’s Mightiest Heroes, the Tough Mudder community brings out those very same qualities. We hope everyone will be up for the challenge with this latest Marvel Edition.”
Participants are able to earn unique Marvel / Tough Mudder co-branded finisher gear, including a Marvel / Tough Mudder signature headband and commemorative challenge coin, part of a complete set of six coins participants are able to earn for completing Challenges from July through December. Tough Mudder plans to launch its 2021 Challenge series in November.
Join forces and your fellow Mudders and sign up to participate for the Tough Mudder Challenges: Marvel Edition today at https://toughmudder.com/tough-mudder-challenge-october/.
About Tough Mudder –
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 5 million participants, the company hosts more than 130 challenge (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries. The company’s content studio provides millions of engaged online brand enthusiasts with wellness, nutrition and inspiring content delivered daily across social and digital platforms. Tough Mudder’s brand of teamwork-based challenge events and digital fitness experiences are unique in the endurance and obstacle course industries, and over 500,000 new participants are welcomed to the global Tough Mudder tribe every year. For more information visit www.toughmudder.com.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media. For more information visit marvel.com. © 2020 MARVEL