The ‘Super Shoe’ Will Thrive in 2024 — How Nike, Puma, New Balance and Other Running Brands Will Capitalize

December 6, 2023

The “super shoe” has been a dominant topic in run market conversations in recent years, and leading brands showcasing 2024 footwear at The Running Event (TRE) proved the best has yet to come.

Last week at TRE, the annual trade show held in Austin, Texas, seemingly every company competing in the category of run revealed their latest “super shoe,” which are models replete with technology that brands claim can help improve performance. FN