The Shoes You Can Subscribe To
April 8, 2021
On Running, a shoe company affiliated with Roger Federer, is carving out a unique space among runners with a shoe you can swap out for a new pair whenever they get too run-down.
Its new shoe, the Cyclon, is recyclable and made from castor beans. Castor oil, long used for medicinal purposes, also gets repurposed for soaps, lubricants, plastics, and other materials.
The shoes will only be available in white to cut back on chemical dyes. On Running will treat each region it ships to separately, requiring that an area has 5,000 subscribers before beginning the subscription program there. Front Office Sports