The IRONMAN Group Welcomes Roshanie Ross as Chief Digital Officer

July 7, 2021

- Will lead company’s Direct-to-Consumer efforts and enhancement of digital suite of products and platforms for The IRONMAN Group - Brings over 20 years of digital experience and leadership to The IRONMAN Group and its portfolio of triathlon, running, cycling, mountain biking, trail-running and multi-sport festival brands and event series - Tasked with developing digital technology roadmap and innovation strategies towards connected fitness

TAMPA, Fla. – The IRONMAN Group is pleased to announce the addition of Roshanie Ross as the company’s new Chief Digital Officer. With over 20 years of relevant experience, Ross will oversee the direct-to-consumer efforts, digital experience enhancement, and operation of the digital suite of products and platforms for the world’s largest mass-participation sports operator and its major brands and events, inclusive of IRONMAN^®, IRONMAN^® 70.3^®, Rock ‘n’ Roll Running Series^®, the Epic^® Series and the UTMB^® World Series. Her functional responsibilities will include oversight of respective brand and event websites, apps, and stores while ensuring alignment of business, product, and brand market digital strategies. Following the successful launches of the IRONMAN Virtual Club and Rock ‘n’ Roll Virtual Running Club, Ross will be critical to the development of the digital technology roadmap and innovation strategies leading towards connected fitness offerings.

“We are excited to welcome Roshanie to the executive team,” said Matthieu van Veen, Chief Revenue Officer for The IRONMAN Group. “She is going to play a pivotal role in leading our digital transformation as we become a more consumer-centric organization and provide our athletes with best-in-class experiences both at events and throughout their preparation.”

Ross began her career at American Express managing direct-to-consumer products that provided world-class services. She brings a wide range of expertise in digital transformation, product development, marketing, technology, and customer experience, working in leadership positions with Diageo, Equinox, Citi, and most recently International SOS.

At International SOS, Ross helped lead the digital transformation for the $1 billion global health and security risk company, building customer-centric products and services using design thinking and data-driven insights. She was also responsible for building and managing a global analytics team to help with operational insights and business optimization.

“It is a great opportunity to join an impressive leadership team when the organization is poised for explosive growth post COVID,” said Ross. “The IRONMAN Group is known for running world-class events and I look forward to unlocking the potential of Digital.”

Ross currently resides in Westchester, New York with her husband and three children. She is actively involved in her community, participating in the school board.

For more information on The IRONMAN Group and global event series, visit www.ironman.com/about-ironman-group. Media related inquiries may be directed to press@ironman.com.

Those seeking career opportunities at The IRONMAN Group can visit here.

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About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, Ultra-Trail^® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.