The ‘Apple of e-bikes’ targets profitability next year even as rivals enter bankruptcy

November 17, 2023

Cowboy, the Belgian electric bike maker, is expecting to hit full-year profitability in 2024 even as some of its market rivals are facing financial hardship. Adrien Roose, Cowboy’s CEO and co-founder, told CNBC that he expects the company to reach profitability on an EBITDA basis by the end of the second quarter and then sustain this through the third quarter. EBITDA refers to earnings before interest, taxes, depreciation and amortization. CNBC