Swiftwick’s MAXUS Zero Tab Selected as a Good Housekeeping 2024 Best Fitness Awards Winner

December 18, 2023

Franklin, TN (December 18, 2024) /ENDURANCE SPORTSWIRE/ – Swiftwick announces today that the MAXUS Zero Tab was named as a winner in Good Housekeeping’s 2024 Best Fitness Awards. A full list of awards can be found at www.goodhousekeeping.com/fitness-awards-2024.

The MAXUS, Swiftwick’s maximum cushion fitness sock, was updated this year to contain over 50% recycled polyester. The plush, moisture-wicking footbed of the sock provides cushion for long runs and high-impact workouts, making it an everyday choice for fitness and lifestyle wear. Swiftwick carefully crafted every detail of the sock to eliminate discomfort that users typically experience while working out: the micro tab on the heel prevents contact between your skin and shoes, the seamless toe box eliminates friction that can cause blisters around your toes. The open knit pattern around the arch not only provides added elastic support, but has strategic openings for added breathability.

“We’re excited to be recognized for our innovation in technical apparel and dedication to building sustainable materials into performance-focused products,” Mark Chou, Swiftwick CEO, said. “Each pair of MAXUS socks is made from one post-consumer water bottle, helping keep single-use plastic out of our oceans and landfills. We’re committed to sustainability without compromise, and with the new MAXUS, we wanted to provide a sock that maintains the same performance qualities with sustainable fibers.”

With the launch of the MAXUS with recycled polyester, Swiftwick achieved its goal of including recycled, renewable, or responsible fibers in 100% of its products.

About Swiftwick

Founded in 2008, Swiftwick designs, engineers, and builds technical socks for athletic performance. Delivering superior moisture-wicking, compression, and contoured fit, we primarily serve the running and cycling communities with products that are engineered to endure. Swiftwick is proudly based in Tennessee, manufactured in the USA, and worn the world over. For information on Swiftwick, visit swiftwick.com.

Media Contact:

Maddie Jarrard

Purple Orange PR

615.686.3198

maddie@purpleorangepr.com