Survey Sees Nike, Jordan, Lululemon Winning Popularity Contest with Gen Y + Z

October 19, 2023

While upstarts such as Hoka and On are making noise, Cowen’s sixth annual Gen Z and Millennial survey found Nike, Air Jordan and Lululemon hit new all-time highs in brand preference and showed material growth year-over-year in both 18-to-24 and 25-to-34-year-old cohorts. SGB