News Topics
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December 14, 2021
Nike Evaluating $1B in Media Spending
Nike is reportedly conducting a full review of its media accounts, inviting a host of major ad and media agencies to compete for their portion of around $1 billion. The process, which Nike hasn’t conducted at this scale in more than 10 years, is only just beginning and is expected...
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December 14, 2021
Spartan Race Arrives at Kelowna’s Big White Ski Resort
KELOWNA, BC (December 14, 2021) /ENDURANCE SPORTSWIRE/ - Time to get out of your comfort zone. Spartan, the world's leading endurance sports and extreme wellness brand, will be bringing its epic races to Kelowna, British Columbia, for the first time Aug. 27-28, 2022, at Big White Ski Resort. Athletes will...
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December 14, 2021
Thorne HealthTech Announces Multi-Year Partnership with Professional Cycling Team, Human Powered Health
NEW YORK, Dec. 14, 2021 /ENDURANCE SPORTSWIRE/ - Thorne HealthTech today announced a new, multi-year partnership with Human Powered Health (formerly Rally Cycling one of America’s top professional teams), in which Thorne will serve as their Official Personalized Health Solutions Partner. The partnership will equip the elite athletes of Human...
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December 14, 2021
Nonaste® Introduces High-Performance Laundry Detergent and Sanitizing Sports Sprays that Eliminate Stink, Funk, Grime and Germs for Active Lifestyle Enthusiasts
SAN DIEGO, CA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - It all comes out in the wash. But does it really? Nonaste, pronounced “No Nasty!” has launched a collection of high-performance laundry detergent and disinfecting sports sprays to help athletes and people with active lifestyles get the nasty smells and...
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December 14, 2021
Applewood Manor Announced as Presenting Sponsor of Gran Fondo Asheville and USA Cycling Gran Fondo National Championships for 2022
Gettysburg, PA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is proud to announce Applewood Manor Bed & Breakfast as the Presenting Sponsor for both Gran Fondo Asheville and the USA Cycling Gran Fondo National Championship events, to be held in Asheville, North Carolina on July 17, 2022....
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December 13, 2021
Peloton Looks for Revival with ‘And Just Like That’ Ad
Peloton is looking to turn its fortunes around, starting with an ad that responds to the company's surprising role in a new HBO show. The company’s stock tumbled 16.1% from close of market Wednesday to close of market Friday and is down over 70% since the start of the year. Front Office Sports
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December 13, 2021
Report: To Sustain the Cycling Boom, U.S. Must Build Up American Bike Manufacturing
America’s Covid-induced cycling boom is being stifled by massive over-reliance on overseas bike manufacturers — and the nation needs to follow Europe’s example and re-shore this essential industry to achieve social and environmental impacts far beyond the shelves of local bike shops, a new report argues. Streetsblog USA
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December 13, 2021
Paris to hold ‘most accessible’ opening ceremony of 2024 Olympics on River Seine
The opening ceremony of the Paris Olympics on July 26, 2024, will be held on the River Seine, organisers announced on Monday, breaking the long-held Summer Games tradition of a stadium procession of athletes and officials. France24
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December 13, 2021
Salt Lake City outlines projected budget of $2.2 billion for Winter Olympics
Salt Lake City-Utah Bid Committee President and chief executive Fraser Bullock said the budget has been calculated in 2030 dollars, an estimated 24% inflation on present day figures. The figure consists of a $1.75 billion (£1.3 billion/€1.5 billion) operational budget for the Games, with a further $200 million (£151 million/€177...
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December 13, 2021
Rock ‘N’ Roll Running Series Announces 2022 Tour Schedule and 24-Hour Global Winter Sale
TAMPA, Fla. (Dec. 13, 2021) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series, the world’s largest road running series today announced its 2022 Tour Schedule covering 14 destinations. To celebrate the holidays and the launch of the 2022 Rock ‘n’ Roll Running Series Tour Schedule, a 24-hour Winter Sale...
