September 4, 2025

AdventHealth confirmed as presenting sponsor of GFNY Florida Sebring

NEW YORK CITY, September 4, 2025 /ENDURANCE SPORTSWIRE/ - GFNY Global Endurance Sports Series is proud to announce that AdventHealth will once again be the presenting sponsor of GFNY Florida Sebring, scheduled to take place on October 26, 2025. “AdventHealth is honored to be the presenting sponsor for this year’s...

September 4, 2025

OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes

Braintree, MA (September 4, 2025) /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...

September 4, 2025

Ultra X South Africa Sells Out in Record Time

September 4, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce that Ultra X South Africa has officially sold out within 48 hours of launch, cementing its place as one of the most sought-after ultra marathons on the Ultra X series. Set against the raw wilderness of the Cederberg...

September 4, 2025

Combat Flip Flops Joins Spartan for Merchandise Collaboration

BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its mission-driven approach to business and rugged, purpose-built footwear and apparel. As a key pillar of...

September 4, 2025

Thorne Reignites Partnership With USA Triathlon

COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...

September 4, 2025

BibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins

[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...

September 4, 2025

Specialized closing Innovation Center in Auburn, California

Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer

September 3, 2025

The World’s Most Luxurious Surfing Event Is Just About to Kick Off

Among surf locations there’s one that stands out among the rest, especially when it comes to pure luxury: the Four Seasons Maldives Surfing Champions Trophy. The event runs from September 4-11 at Sultans, one of the Maldives’ premier breaks. The contest organizers brand it as the “world’s most luxurious surfing...

September 3, 2025

Adidas Just Dropped What Could Be Its Most Disruptive Trainer of the Year. It’s Not a Super Shoe

The Adidas Treadflow is the world’s first running shoe designed specifically for how millions of people train. And once you find out what that means, you’ll probably be shocked that no brand has done it before. GEAR PATROL

September 3, 2025

OS1st Launches Wicked Comfort Performance Socks in Merino: A Sock Built for Adventure, Backed by Science

HICKORY, NC, UNITED STATES (September 3, 2025) /ENDURANCE SPORTSWIRE/ - OS1st®, the fastest-growing sock brand in U.S. specialty retail, is taking its best-selling Wicked Comfort Performance Socks line into the wild with the launch of Merino Wool Wicked Comfort Performance Socks. Designed for outdoor adventure and all-day comfort, this new...