September 8, 2025

Liv Cycling Expands Global Sports Marketing Leadership with New Hire

Newbury Park, CA — (September 8, 2025) /ENDURANCE SPORTSWIRE/ - Liv Cycling, the company dedicated to getting more women on bikes, announces new Global Sports Marketing Lead, Erin Curley. Erin's extensive background and genuine passion for sports marketing make her an exceptional addition to the team. Erin joins Liv after...

September 8, 2025

Santa Monica Classic Celebrates 20th Running

SANTA MONICA, Calif. – September 8, 2025 - The 20th edition of the Santa Monica Classic took place Sunday under ideal conditions, welcoming nearly 7,500 runners and walkers to the scenic streets of Santa Monica. With ocean breezes, palm-lined roads, and enthusiastic spectators lining the route, the event celebrated two decades...

September 6, 2025

Thrilling Finishes and Historic Firsts Take Place at 2025 Maryland Cycling Classic

BALTIMORE, Md. (September 6, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Maryland Cycling Classic made history Saturday as America’s biggest professional cycling race featured both men’s and women’s competitions for the first time. The milestone event unfolded on a brand-new 17.9-mile (28.8 km) circuit course entirely within the City of Baltimore...

September 5, 2025

SRAM to open new Italian facility next year

SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July. SRAM said the facility also will serve as a collaboration hub with local partners and for a venue for events. Bicycle Retailer

September 5, 2025

Maryland Cycling Classic Celebrates Strong Corporate and Civic Partnerships, Highlighting the Support Behind America’s Top Pro Race

BALTIMORE (September 5, 2025) /ENDURANCE SPORTSWIRE/ – With just days to go until the 2025 Maryland Cycling Classic, America's highest-ranked professional cycling event, organizers today recognized the vital role of its corporate, civic, and community partners in making the race and its associated community events possible. The race, which will...

September 5, 2025

Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation

The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest

September 5, 2025

Strava-owned Runna takes its biggest leap yet with global language rollout

Strava’s recent acquisition, Runna, is going global in a big way. The popular running coaching app has announced that its full platform experience is now available in seven new languages, marking the company’s most ambitious step toward international expansion to date. yahoo! tech

September 5, 2025

Run Medford To Feature Celebrity Runners, Local Legends For Fourth-Annual Event

  BOSTON – Run Medford returns to the Dave McGillivray Track and the streets of Medford on Sept. 26 and 27. The fourth edition of the weekend-long celebration of community, running, and the City of Medford is produced by DMSE Sports and is a fundraiser for the Dave McGillivray Finish...

September 5, 2025

Amazon Returns as Presenting Sponsor of the Las Vegas Marathon

LAS VEGAS, Nev. (September 5, 2025) /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, has announced the return of Amazon as its presenting sponsor of the Gear Check Program ahead of its second annual event on Oct. 26,...

September 5, 2025

Aravaipa Running to Continue the Legacy of Great Lakes Endurance

PHOENIX, Ariz. – Sept. 5, 2025 /ENDURANCE SPORTSWIRE/ - Aravaipa Running is honored to continue the legacy of Great Lakes Endurance, ensuring that its beloved Midwest trail races carry forward for years to come. Aravaipa will take stewardship of five hallmark events: Rock River Canyon, Two Hearted Trail Run, Waugoshance,...