Showcased News

January 9, 2020

Ukrop’s Monument Avenue 10k Unveils Winning Design in Participant T-Shirt Contest

Annual media day event includes several special announcements for 2020 race RICHMOND, VA – Sports Backers and the Ukrop’s Monument Avenue 10k presented by Kroger announced the winning design in their first-ever 10k participant shirt voting contest at their annual 10k Media Day gathering at Ukrop’s Homestyle Foods on January...

January 9, 2020

2020 Hand & Stone Women’s Philadelphia Triathlon sells out in 5 days!

1,600 women signed up for July 12th event in Fairmount Park Hand & Stone Massage & Facial Spa renew commitment through 2022 Cape May, NJ (January 9th, 2020) - The 3rd Annual Hand & Stone Women’s Philadelphia Triathlon, July 11-12th, 2020, continues its successful growth by selling out in 5 days, with 1,600...

January 9, 2020

Austin Marathon Announces Sizzling Sponsorship with Tacodeli

Agreement makes Tacodeli the Official Taco of the Austin Marathon AUSTIN, Texas, January 9, 2020 - The Ascension Seton Austin Marathon presented by Under Armour has agreed to a partnership with another Austin original, Tacodeli. They are now the Official Taco of the Austin Marathon. The Tacodeli Catering Team will...

January 8, 2020

The female ultra-athletes leading the field

From swimming the Channel four times to outrunning every man, The Guardian reports on the women at the top of their game.

January 8, 2020

Texas Christian University Adds Women’s Triathlon as a Varsity Sport

TCU is the second Power Five Conference school and seventh at the NCAA Division I level to add the sport COLORADO SPRINGS, Colo.— USA Triathlon today announced that Texas Christian University in Fort Worth, Texas, has added women’s triathlon as a varsity sport following a unanimous decision by the Intercollegiate...

January 8, 2020

Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America

BALTIMORE, Md. - Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear and apparel company catering to a diverse array of sports around the globe, with North...

January 8, 2020

Iconic Carlsbad 5000 Selects Events.com as its Official Technology Partner

Events.com will provide registration, marketing and event technology to the ‘World’s Fastest 5K’ LA JOLLA, CA (January 8, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Carlsbad 5000, an annual road race that attracts runners from around the world, has selected Events.com as its...

January 8, 2020

Houston Marathon Committee Announces 2020 Elite Athlete Fields

HOUSTON (January 8, 2020) – The Houston Marathon Committee (HMC) announced yesterday a stellar elite field for the forty-eighth running of the Chevron Houston Marathon and the eighteenth Aramco Houston Half Marathon events taking place Jan. 19, 2020. For the first year ever in HMC history, both the Chevron Houston...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC,...

January 7, 2020

Tough Mudder creditors try to put race company in bankruptcy

Tough Mudder Inc. creditors are attempting to push the organizer of extreme obstacle races into bankruptcy over $855,000 that they say the company owes them. The firm is facing claims from Valley Builders LLC, Trademarc Associates Inc. and David Watkins Homes Inc., all of which provide general contractor or building services. The trio filed an involuntary petition...

January 7, 2020

Town Sports acquires Flywheel Sports

Town Sports International Holdings Inc., one of the largest owners and operators of fitness clubs in the Northeast, agreed to acquire the studio business of Flywheel Sports Inc., the spin chain. Established in 2010, Flywheel has 29 indoor cycling locations across the United States. In June 2018, reports arrived that Flywheel had...

January 7, 2020

Leslie Jordan Named Eco-Friendly Apparel Sponsor for 2020 Running USA Industry Conference

Standout industry supplier will optimize new apparel technology and deliver eco-friendly shirts for conference attendees Running USA is pleased to announce that Leslie Jordan, Inc., has been named the Eco-Friendly Apparel Sponsor of the 2020 Running USA Industry Conference presented by Race Roster. Set for Las Vegas, Nev. from Feb....

January 7, 2020

Registration Opens for the 4th Annual Get Outside Mountain Relay (GOMR)

Teams are invited to join GOMR nation and test their endurance in this innovative 210-mile hub relay Sparta, NC – January 7, 2020 –  The Get Outside Mountain Relay is proud to announce that registration has opened for its fourth annual race, to be held June 5-6, 2020 among the...

January 7, 2020

Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign

BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...

January 7, 2020

Canyon Bicycles hit by cyber attack

Germany direct-to-consumer bike brand Canyon Bicycles has confirmed that it was hit by a cyber attack just before the start of the year. While the company was locked out of its IT systems at its Germany headquarters, its e-commerce website and U.S office’s IT system was not affected. Read more on Endurance...

January 7, 2020

2020 Los Angeles Marathon presented by ASICS partners with Amp Human

LOS ANGELES, CA/PARK CITY, UT (January 7, 2020) -- Los Angeles Marathon presented by ASICS announces Amp Human, creators of PR Lotion, as its Official Performance & Recovery Lotion ahead of the 35th anniversary race. “We are excited to be partnering with a company like Amp Human whose sole focus...

January 7, 2020

Brooks Running Extends Partnership as the Official Apparel and Footwear Provider of P3R’s Year-Round Calendar of Events

Over the past three years, Brooks has partnered with P3R to bring the best to Pittsburgh’s runners, and will excitedly continue the partnership through 2022 PITTSBURGH (January 7, 2020) – P3R and Brooks Running announced another three-year partnership as part of both companies’ efforts to bring the very best of...

January 7, 2020

Napa Valley Marathon Welcomes Brave Like Gabe as Official Charity Partner

Professional runner Gabriele “Gabe” Grunewald was diagnosed with adenoid cystic carcinoma, a rare salivary gland cancer, in 2009. From day one of her diagnosis, she knew running would be an integral part in her journey towards improving her health. “Brave Like Gabe” started as a hashtag to support Gabe as...

January 7, 2020

From Australia to Singapore, Runners from 10 Countries and 48 States head to 9th Annual Louisiana Marathon

Louisiana Marathon readies to welcome thousands Baton Rouge, LA. – Now in its ninth year, The Louisiana Marathon is expecting to draw close to 8,000 runners & walkers to Baton Rouge. Projections for the 2020 event include runners from nearly all 50 states and as many as 10 countries. Starting on...

January 7, 2020

iKOR Expands Leadership Team Adding Tim Ams as Director of Sales

Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join Tim Hanafin to support the expanding CBD market, focusing on growing the iKOR brand name,...

January 7, 2020

NOCCO Signs Bodybuilder and Fitness Enthusiast Cassandra Martin as Brand Ambassador

BCAA Beverage Brand Continues to Grow Ambassador Program LOS ANGELES (January 7, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – announced today that it signed Cassandra (Cass) Martin as a brand ambassador to promote its brand within the workout community. The new...

January 7, 2020

Exhibitor Registration Open for 2020 500 Festival Mini-Marathon Expo

Vendor Opportunities Available for One of Running’s Largest Expos inside Lucas Oil Stadium INDIANAPOLIS – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces that exhibitor registration is open for the 2020 500 Festival Mini-Marathon Expo....

January 6, 2020

Study Shows: A simple beginner marathon plan can produce big heart health benefits

A new study of first-time London Marathon runners found that their basic training program produced important health benefits. After four months, the runners had lower blood pressure and greater flexibility in their cardiac arteries. The researchers judged the subjects to have erased four years from their “vascular age.” Read more about...

January 6, 2020

Kyle McLaughlin steps down as CEO of Tough Mudder

Kyle McLaughlin, was hired as Senior VP of North America by Tough Mudder on June 1, 2018. He was named President on February 1 of last year, and then promoted to CEO on July 1. In a statement release yesterday, McLaughlin discusses the challenges Tough Mudder has had and his...

January 6, 2020

USA Triathlon Foundation Names 2020 Ambassador Team Powered by Newton Running

Ambassadors raise awareness for Foundation through service projects, community outreach COLORADO SPRINGS, Colo. — The roster for the 2020 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 49 age-group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of...