News Topics
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December 19, 2019
Going the distance for St. Jude Children’s Research Hospital
St. Jude Heroes program celebrates 20 years of raising funds, awareness through fitness MEMPHIS, Tenn. – St. Jude Children’s Research Hospital® proudly celebrates the 20th anniversary of the St. Jude Heroes® program, a nationwide alliance of supporters who help raise funds and awareness for the hospital through fitness events. The...
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December 19, 2019
The Living Legend Returns
Triathlon world champion Jan Frodeno on the start line at DATEV Challenge Roth ROTH. After his triumphant third victory at Ironman Hawaii in October, triathlon legend Jan Frodeno will return to the European triathlon stronghold of Roth. On 5 July 2020, the triathlon world champion will once again be on...
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December 19, 2019
RunSignup Releases Early Sales Tax Results
(Moorestown, NJ) – RunSignup rolled out their new sales tax functionality this month in response to a wave of changes to state sales tax laws. The changes stem from the landmark 2018 Supreme Court decision on South Dakota v. Wayfair, Inc that changed the way in which online sellers are...
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December 18, 2019
Kahtoola Wins New Product Showcase Award at The Running Event
Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019. Chosen by fellow TRE attendees, Kahtoola’s new EXOspikes™ (versatile traction for flexible footwear) took home...
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December 16, 2019
The RunnerBox Heats Up its Offering with New Winter Edition
The RunnerBox, a leader in the endurance gift and subscription industry, has debuted its most anticipated box of the year: The Winter Edition. While the previous Fall edition saw a box almost double the size, the Winter Edition will showcase a fresh new look which includes the introduction of The...
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December 12, 2019
Maple Valley, Washington becomes newest IRONMAN 70.3 destination
MAPLE VALLEY, Wash. / TAMPA, Fla. (December 12, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today that Maple Valley, Washington will serve as the newest host venue for the IRONMAN® 70.3® Triathlon Series. The inaugural IRONMAN 70.3 Washington – Maple Valley triathlon will take place on Sunday,...
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December 12, 2019
BikeFlights.com Buck Up For Bikes Program Donates $16,000
NICA, Amy D. Foundation, Trips for Kids and Little Bellas presented with checks at USA Cycling Cyclocross National Championships PORTLAND, OR (December 12, 2019) - BikeFlights.com will donate $16,000 to the National Interscholastic Cycling Association (NICA), Trips for Kids, Little Bellas and the Amy D. Foundation from funds raised via...
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December 10, 2019
The BibRave 100 and MYLAPS Highlight What The Best Races in America Have In Common
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently announced the 2019 edition of The BibRave 100: A Definitive List of the Best Races in America. With the release of the list, BibRave also published a custom white paper on “What Winners Have In Common,” highlighting...
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November 13, 2019
Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers
Newport Beach, CA - November 13, 2019 - PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR Health & Fitness Platform elevates the user experience with dynamic, interactive audio and...
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November 13, 2019
UltrAspire Welcomes Sally McRae to the Elite Athlete Team
Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...
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November 13, 2019
World-Renowned Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge
LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the Leadville Trail 100 MTB followed by SBT GRVL BLACK, two arduous endurance races taking place...
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November 13, 2019
Nuun Hydration Launches Immune Boosting Innovation “Nuun Immunity” in Canada
November 13, 2019 - Seattle, WA - Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations created by the Seattle-based functional hydration company. Nuun Immunity was developed to support the...
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November 12, 2019
Up for Air Series Announces Platinum Sponsor
Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...
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November 12, 2019
COROS Performance Optimization Device and New Track Running Mode Hit the Market
Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD can be used in tandem with any of their watches to provide even greater...
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November 6, 2019
Injinji Launches Everyday Upcycled Collection in North America
SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an...
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November 5, 2019
SBT GRVL, Presented by Canyon Bicycles, Opens Registration Dec. 3 for 2020 Event
STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500 cyclists for its successful inaugural year, all joining together to experience Routt County’s vast network...
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November 5, 2019
US Trail Running Conference heads to Fayetteville, AR for 2020 event
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 edition of the industry-leading Conference will be held at Fayetteville, Arkansas, October 21 - 24. The 2019 US Trail Running Conference took place at the historic Stanley Hotel in Estes Park,...
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October 31, 2019
Casting for Recovery adds BUFF® as a 2020 National Sponsor
Santa Rosa, CA (Oct. 31, 2019) — In an effort to provide support, relief, and a healing resource to women with breast cancer, Casting for Recovery® (CfR) and Buff, Inc., the U.S. subsidiary of BUFF®, proudly announce the expansion of their partnership to include a customized BUFF® collection of which...
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October 30, 2019
HOKA ONE ONE Named Presenting Sponsor of Western States 100
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...
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October 30, 2019
Suunto Now Accepting Applications for 2020 Suunto Multisport Team
OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...
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October 29, 2019
NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide
LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the...
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October 28, 2019
Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events
BOULDER, Colorado, October 28 2019 - Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating...
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October 28, 2019
Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...
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October 23, 2019
Decathlon Collected 124 Tons of Trash on World Cleanup Day
EMERYVILLE, Calif. (October 22, 2019) – Decathlon today announced that the company collected 124 tons of trash at its World Cleanup Day events, held across 42 countries with over 24,000 participants worldwide. In the East Bay, Decathlon USA, together with Clif Bar & Company and IKEA Emeryville, in collaboration with...
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October 23, 2019
The 19th Annual Rio Del Lago 100 Mile Endurance Run Returns to Folsom, CA
(Folsom, CA) – The Rio Del Lago 100 Mile Endurance Run (www.rio100mile.com) presented by NorCalUltras is returning to Folsom for its 19th year on Saturday, November 2, 2019. The iconic race starts at Beal’s Point, a Folsom Lake State Recreation Area in the Sierra-Nevada Foothills. This year, more than 375...
