June 17, 2020

Sporting goods sales surge 88%

Retail sales rose dramatically in May as retailers and other businesses closed by the coronavirus pandemic began to reopen, although things remained well below spending levels seen during the same period a year ago, the National Retail Federation said. Sporting goods, however, was a bright spot, up 88.2 percent month-over-month...

June 17, 2020

Kiwi Multi-Sport Phenom Kieran McPherson to ‘Tri Across New Zealand’

San Pedro, California (June 17, 2020) —What does a world-class multi-sport athlete do when racing is cancelled across the globe and his borders are shut? To keep in top shape in case racing reopens, New Zealand professional XTERRA athlete Kieran McPherson creates his own ‘racing’ adventures: His backyard iron-distance tri in...

June 17, 2020

SBT GRVL Announces SBT VRTL Ride Experience

STEAMBOAT SPRINGS, Colo., (June 17, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, is launching a new virtual ride in place of the canceled August event. SBT VRTL is a free community ride experience that will be held on Sunday, August 16, with participants choosing where, when...

June 17, 2020

Peak Content makes Diversity and Inclusion session FREE to watch

Peak Content Summit, the content marketing strategy course designed for active lifestyle, outdoor and cycling brands, has made two of its sessions free to watch, offering brands an opportunity to discover more ways to make their content more inclusive and reach a more diverse audience. “With everything that’s going on...

June 17, 2020

BibRave Hosts Interactive Virtual Ambassador Summit

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, hosted the first virtual ambassador summit for their network of running influencers and content creators, the BibRave Pros. The weekend featured a combination of educational content, a TikTok contest, an on-the-run scavenger hunt, meet-and-greet sessions, and an award...

June 16, 2020

Bike market skyrockets, with sales up 75% in April

U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group. NPD said April was the first month since NPD began tracking the cycling market that sales have reached $1 billion in...

June 16, 2020

How one rider got Strava to remove racially offensive segment names

Californian Nehemiah Brown pushed Strava to remove segments in his area that had racially insensitive names. Now, Brown is holding a ride to raise funds for the Equal Justice Initiative. Read more on VeloNews.

June 16, 2020

Former Wigwam CEO sues sock maker for breach of contract after sudden termination in April

The former CEO of Wigwam Mills, Inc. is suing the company for failing to follow the termination procedures outlined in his contract after he said he was fired without cause in April. The lawsuit comes weeks after the century-old sock-making company laid off 121 of its 142 employees because of "unforeseen adverse circumstances" related to...

June 16, 2020

Fitbit introduces ready for work solution to help employers manage workplace health and safety during the COVID-19 pandemic

Fitbit’s Ready for Work solution gives employees access to key health metrics from their Fitbit device along with exposure, symptom and temperature logging, all within an easy-to-use Daily Check-In feature that provides employees with guidance on whether to go into the workplace.

June 16, 2020

PeopleForBikes Welcomes Three New Vice Presidents to Leadership Team

BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as Vice President of Marketing and Communications, Kyle Wagenschutz...

June 16, 2020

USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...

June 16, 2020

Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company

COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...

June 16, 2020

KINeSYS Sunscreen rolls out their first-ever Affiliate Program

KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...

June 16, 2020

Race Roster introduces their new resource kit for the inventory management tool

London, ON (June 16, 2020) - Race Roster has launched their new resource kit for their inventory management tool. Their inventory management tool is built specifically for the endurance event industry to help event industry professionals organize and keep track of event equipment. “We’re all looking for ways to help...

June 16, 2020

Running Insight Magazine Announces Running Insight Market Week

PORTLAND, Maine (June 16, 2020) - Running Insight, the leading industry news source for businesses in the sport of running via its digital and print magazine, announced today the launch of Running Insight Market Week, a digital hosted buyer experience for retailers and exhibitors that will virtually take place July...

June 16, 2020

Liv Cycling Debuts “Liv Committed” Global Brand Campaign

NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...

June 15, 2020

The Psychology of Racing Alone

Time trials and virtual races present unique challenges and require new psychological tactics. Here's how to mentally master them on PodiumRunner.

June 15, 2020

Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour

(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...

June 15, 2020

With addition of new European dealers, Cirrus Cycles’ Kinekt products now sold in 18 countries

Bellingham, Wash. June 16, 2020 - Cirrus Cycles, the maker of the Kinekt suspension post and Kinekt stem, is pleased to announce the addition of several international distributors, making their products available to customers world-wide. “We’re just a small company based in Bellingham, Washington, but the international interest in our...

June 15, 2020

Rock ‘N’ Roll VR8 Sees Nearly 16,000 Registered Participants from 99 Nations Take on 12K, 5K or Remix Challenge

TAMPA, Fla. (June 15, 2020) – Nearly 16,000 people from 99 nations and 45 states registered to take on the eighth edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR8 gave participants the opportunity to challenge themselves with two different race distances that included a...

June 15, 2020

Spartan Race holds first mass participation event since COVID-19 began

Spartan Race put on its first obstacle race since early March on Saturday in Jacksonville, Florida. Spartan, had cancelled 22 events to date, losing millions during the 2020 pandemic. A smaller event with their Trail Series on June 12 had just under 150 participants, and on June 13, their 5K obstacle race had 1,253...

June 15, 2020

500 Festival Launches Indianapolis 500 Mile Virtual Challenge

INDIANAPOLIS (June 15, 2020) – The 500 Festival, a nonprofit organization providing life-enriching events and programs that celebrate the spirit and legacy of the Indianapolis 500®, today announces the launch of the Indianapolis 500 Mile Challenge, benefitting the 500 Festival. The Indy 500 Mile Challenge is a virtual program where...

June 15, 2020

Electrolit Celebrates 70 Years of Hydration with National Hydration Day

CERRITOS, Calif. (June 15, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – will celebrate their 70th year manufacturing and selling the highest quality hydration beverages available on the market with National Hydration Day. On June 23, the brand will recognize the importance...

June 15, 2020

After backlash, Ironman ‘pauses’ Women For Tri Facebook group

Thousands of members left the Women for Tri Facebook group and board members stepped down from their admin roles in response to disputes over posts about #blacklivesmatter. Read more on Triathlete.

June 15, 2020

PeopleForBikes Board of Directors Meet to Discuss COVID-19, Racial Injustice and Approve Latest Round of Community Grants

BOULDER, COLO. (June 15, 2020) — All 15 members of the PeopleForBikes (PFB) Coalition board of directors participated in a three-hour video conference board meeting on June 10. The board approved seven grants to improve bike riding across the nation, considered a new COVID-19 Bicycling Action Plan to keep the...