News Topics
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March 5, 2020
Registration Open For 2020 Malibu Triathlon
Malibu, CA – The Malibu Triathlon presented by Bank of America opened registration for the Olympic and Classic distance events today. One of the most prestigious triathlons in the world, race weekend annually welcomes 5,000 athletes to one of the planet’s most beautiful places to swim, bike and run. The...
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March 5, 2020
Join Zwift And Machines for Freedom From International Women’s Day
Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women's cycling clothing brand, to deliver a 3-week ride series to celebrate Women's Month and the female community on Zwift. This women's series will provide 3 weeks of group rides and workouts, starting on...
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March 5, 2020
Elite Cycling Sponsors 10 WorldTour Teams in 2020
FONTANIVA, ITALY -- Elite Cycling is pleased to announce that they will be the technical partner of 10 WorldTour teams for the 2020 race season. The UCI WorldTour Teams racing with Elite products are such established names as Team INEOS, Team Sunweb, Movistar Team, UAE Team Emirates, AG2R La Mondiale,...
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March 5, 2020
Professional triathlete Taylor Spivey welcomes new partners for 2020
(San Francisco, CA) – Professional triathlete, Taylor Spivey, is delighted to announce several new partnerships for the 2020 season. Spivey is a member of the U.S. National team and she finished the 2019 season ranked fourth overall in the World Triathlon Series (“WTS”) rankings. Her primary 2020 season goals are...
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March 5, 2020
Ladder Launches Science-Based Ladder Hydration
March 5, 2020– Today Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, launches its all-new, science-based Ladder Hydration, a performance sports drink that replenishes all the electrolytes lost in sweat. Using Ladder’s Refuel Ratio, Ladder Hydration combines all the essential electrolytes and minerals the body needs...
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March 5, 2020
Returning champs seek repeat at Fat Bike Beach Championship in North Carolina
WRIGHTSVILLE BEACH, NC – Professional bikers Robert and Philicia Marion of Mt. Airy, achieved their goal of winning both elite titles in last year’s US Open Fat Bike Beach Championship. This year, the husband-wife team will seek a repeat performance in Wrightsville Beach, March 27-29, 2020. “To ride across the...
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March 5, 2020
Ride the Divide feature filmmaker to teach legacy content strategy at PCS
Many outdoor, cycling and active lifestyle brands think of content marketing as lots of little, one-off stories placed sporadically on social media and blogs. But filmmaker Mike Dion, the award-winning producer of Ride the Divide, Reveal the Path and Inspired to Ride, will show how brands like Moots, Salsa and...
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March 5, 2020
1500 riders from 23 countries head to Mexico for GFNY Monterrey
NEW YORK CITY, March 5, 2020 – 1500 riders from 23 countries will take on GFNY Monterrey this Sunday March 8th as part of the 2020 Global Cycling Marathon Series. This weekend, all eyes will be on brothers, Miguel and Fernando Arroyo and cousins, Luis Lemus and Flavio de Luna....
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March 5, 2020
deboer wetsuits partners with Simone Mitchell – 2019 IRONMAN Wales Champion
Stamford, CT, March 5, 2020. deboer wetsuits is proud to partner with Ironman Champion, Simone Mitchell. In September 2019 Mitchell raced her first professional triathlon – Ironman Wales, where she took the title, broke the course record, and punched her ticket to Kona in 2020. Prior to her impressive professional...
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March 4, 2020
Tour of Sufferlandria Raises $231K For Davis Phinney Foundation
Louisville, CO — The Davis Phinney Foundation is the appreciative recipient of $231,000 raised by the the almost 2,025 cyclists participating in The Sufferfest’s annual Tour of Sufferflandria (ToS), an international virtual cycling ride. The Tour takes place on The Sufferfest’s training app that provides fierce (and fun) cycling, yoga,...
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March 4, 2020
Can short bouts of running lengthen lives?
A systematic review and meta-analysis in the British Journal of Sports Medicine of 14 observational studies has considered whether running — and what “dose” of running — affects the risk for death from any cause, and from cardiovascular health problems or cancer. The researchers looked at pooled data from just over 230,000 participants who were...
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March 4, 2020
ASO is looking to revive the women’s Tour de France
A.S.O. edged back slowly into women’s racing in 2014, with La Course by the Tour de France. But they now appear motivated to organize a full stage race, although the actual length has yet to be defined. While the women’s race will not be held during the Tour de France,...
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March 4, 2020
Cycling team manager threatens hunger strike over coronavirus quarantine in UAE
A manager of a French professional cycling team, who has been in quarantine in an Abu Dhabi hotel due to coronavirus concerns, threatened to go on hunger strike on Tuesday if authorities do not allow his team to leave the United Arab Emirates. Read more on Reuters.
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March 4, 2020
Nike unveils the official uniforms for the 2020 Summer Olympics—and they’re completely sustainable
Ahead of the Olympic games in Tokyo this summer, Nike revealed a new collection that spotlights sustainable materials. The innovative fabrics include polyester made from recycled plastic bottles and nylon, as well as rubber and yarn waste from Nike factories. Check them out on Forbes.
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March 4, 2020
Fox Factory’s Q4 sales climb 18.5 percent
Sales for the fourth quarter of fiscal 2019 were $185.9 million, an increase of 18.5 percent as compared to sales of $156.8 million in the fourth quarter of fiscal 2018. This increase in sales reflects a 24.2 percent increase in Powered Vehicles Group sales and an 11.3 percent increase in...
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March 4, 2020
Love Run Philadelphia Half Marathon Welcomes Penn Sports Medicine as Official Medical Partner
PHILADELPHIA – March 5, 2020 – The Love Run Philadelphia Half Marathon today announced a renewed partnership with Penn Sports Medicine for the sixth consecutive year. The annual half-marathon & 7.6K will take place in the City of Brotherly Love on Sunday, March 29, 2020. “We are delighted to collaborate...
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March 4, 2020
NorCalUltras Announces Partnership with Sufferfest Beer Company
Cool, CA – NorCalUltras is excited to announce its new partnership with Sufferfest Beer Company. Sufferfest Beer will be sponsoring the Way too Cool 50K and American River 50 Mile Endurance Run, which are two of the most premier endurance events in the U.S. “Sufferfest Beer is the perfect way...
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March 4, 2020
Tour of Southern Highlands: Oliviera, Gregg, Chromy, Sierpina, Take individual GC, LUX/sideshow p/b Specialized takes Men’s & Women’s Team GC
Woodstock, Georgia (Mar 3, 2020) – Olivera, Gregg, Chromy, Sierpina secure GC at ToSH 2020 Flavia Olivera, Wolfpack p/b Jakroo and Zach Gregg, Project Echelon, Kyle Chromy, LUX/Sideshow p/b Specialized and Meredith Sierpina, JA King, secure overall GC at 2020 Tour of Southern Highland. Final Results: BMC Switzerland Women’s...
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March 4, 2020
Thousands of Competitors Crossing the Finish Line to Have Their Names Called by the Iconic Voice of IRONMAN® Mike Reilly — Just 76 Days out From the Herbalife24 Triathlon, 5K and Bike Tour on the Streets of Los Angeles
LOS ANGELES-- With 76 days until race day, Herbalife Nutrition today announced Mike Reilly’s return as the finish line announcer of the Herbalife24 Triathlon Los Angeles™ on Sunday, May 17, where his memorable call will personalize and celebrate the finish of thousands of competitors. Reilly, the official "Voice of IRONMAN" worldwide...
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March 4, 2020
Professional Triathletes Organisation Advises Wanda Sports That the Value of IRONMAN Business May Be Adversely Affected by Failing to Engage in Discussions
LONDON, ENGLAND-- The Professional Triathletes Organisation today released the following letter sent to the Board of Directors of Wanda Sports Group Company Limited on 3rd March 2020 advising the Board that in its view the value of the Ironman® Business in any possible sale would be adversely affected by its failure...
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March 4, 2020
Manuel Kung joins the deboer team
Stamford, CT, Release: March 4, 2020. deboer wetsuits is proud to partner with Ironman 70.3 Champion, Manuel Küng. When Küng lines up on the start line you can expect to see him at the front of the swim. Growing up a talented swimmer, Küng transitioned to triathlon and has not looked...
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March 4, 2020
Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle
(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk OR platform and provides riders with a fast, hassle-free and thrilling backcountry experience that does...
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March 3, 2020
Sea Otter Classic to ‘monitor’ coronavirus situation, announce schedule decision soon
Organizers of next month’s Sea Otter Classic bike festival said Tuesday they are keeping a close eye on the COVID-19 virus outbreak and will make an announcement about the event’s 2020 edition in the next few days. Separately, organizers of the North America Handmade Bicycle Show announced that event would be postponed from...
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March 3, 2020
SynchroKnit™ Powered by Wigwam Sponsors Series of 29 Running Races for 2020
Sheboygan, WI. (March 3, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces today that the brand is sponsoring a lineup of 29 running races over the coming nine months, in locations across the US. The races include road, trail and a wide variety of...
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March 3, 2020
Hoka One One ventures into apparel with sustainable performance and lifestyle options
The Deckers Brands company revealed its debut apparel line, a 27-piece collection geared to the needs of all athletes. The apparel ranges from $12 to $250 and is only available online. Read more on Footwear News.
