News Topics
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February 23, 2021
Sports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America
Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of the virtual team race across America will kick off on Saturday, April 10. Registration is...
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February 23, 2021
The Revive Slip-on from Kane is Active Recovery Footwear for Body and Planet
Westport, CT (February 23, 2021) — Kane Footwear, a new name in active recovery footwear, is excited to announce the launch of its flagship bio-based molded, EVA foam slip-on, the Revive™. Constructed from Kane’s sugar cane-derived BounceBack™ foam, the Revive utilizes thoughtful styling and an active recovery design to provide...
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February 23, 2021
Professional Triathletes Organisation Partners with Yougov Sport for Collins Cup Media Impact Reporting & Analysis
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) announced that it has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the...
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February 22, 2021
Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside
Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly expand the scope of its audience and range of services provided to customers and partners: Outside Integrated Media, the iconic producer of...
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February 22, 2021
Jogger who had COVID knew something was wrong after his run — very wrong
Larry VanDusseldorp tested positive for COVID-19 on Oct. 1, returned to work 24 days later, resumed jogging, and in late November, following a run, suffered a heart attack caused by a COVID-related blood clot. Miami Herald
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February 22, 2021
SRAM acquires Time road and mountain bike pedal business
SRAM has purchased clipless pedal manufacturer Time from the Rossignol Group. The acquisition includes the entire range of road and mountain bike pedal systems, Time’s shoe range and all associated intellectual property. bikeradar
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February 22, 2021
Hylete’s Revenues Slide 12 Percent In 2020
Hylete, the direct-to-consumer fitness apparel brand, reported sales of $11.1 million in 2020, down 11.9% from $12.6 million in 2019, gross margin of 51% in Q4 2020 versus 43% in Q4 2019 and Q4 2020 net revenues of $3.3 million versus $4.1 million for Q4 2019. SGB Media
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February 22, 2021
Study finds 20% of people are genetically resilient to the cold
The authors of the study found that people who lack the protein α-aktinin-3 are better at handling harsh weather conditions, and might be better distance runners. Canadian Running
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February 22, 2021
Margaritaville partners with Easy Day Sports to launch virtual Margaritaville Run
Margaritaville (February 22, 2021) – It’s the most relaxed race experience outside of Key West and the perfect pour of motivation to get out the door; the Margaritaville Run will launch registration on Monday, February 22 – National Margarita Day. It’s 5 kilometers somewhere (3.1 miles), and virtual race participants...
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February 22, 2021
Injinji Partners with Ultrarunning Champion Jeff Browning
SAN DIEGO, Calif. (February 22, 2021)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces that Jeff Browning has joined its athlete roster. Browning’s storied ultrarunning record includes 33 career wins at prolific trail events including the Hardrock 100, the Big Horn 100 and the Cascade...
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February 22, 2021
Honey Stinger Expands Classic Waffle Lineup with New Short Stack Flavor
STEAMBOAT SPRINGS, Colo. (Feb. 22, 2021) —Honey Stinger, the honey-powered sports nutrition brand, today introduces the newest flavor to join its beloved Classic Waffle family: Short Stack™ Inspired by the warm and cozy tastes of a weekend brunch, the Short Stack Waffle brings the maple flavors of a fresh plate of...
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February 22, 2021
The “Tour de Okinawa” extends virtually with ROUVY, enabling cyclists to race on the roads of the Tour from their homes
Nago, Okinawa, Japan / February 22, 2021 - The Japanese annual event of "Tour de Okinawa" has partnered with ROUVY to release 3 of its Tour routes for immersive, augmented virtual cycling experience. To highlight the occasion, a 1-month Challenge has been announced for cyclists worldwide to try out and enjoy...
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February 22, 2021
KINeSYS Champion Applications Open for 2021
Vancouver, Canada - KINeSYS Performance Sunscreen is preparing for the launch of its 2021 Ambassador Program. Now in its third year, the hugely successful program will once again be growing the Champion community, and featuring over 80 Ambassadors. KINeSYS is inviting individuals to apply from Canada, the USA and Australia,...
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February 20, 2021
Wells and Smith both take a triumphant win on the new Integrity Homes Challenge Wanaka course
Glendhu Bay, Lake Wanaka, New Zealand (20 February 2021) – The Integrity Homes CHALLENGEWANAKA Festival Challenge Half and Garth Barfoot Aquabike saw 800 happy competitors enjoy the new course out in Glendhu Bay on a spectacular day Wānaka day. 2019 winner Hannah Wells repeated her success with a triumphant win...
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February 20, 2021
Everything you need to know about the Tokyo Olympics
After an unprecedented year-long delay, the Tokyo Olympics are on course to take place this summer, with fans wondering what to expect from the global sporting event. The Washington Post
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February 19, 2021
Bikerumor merges with GearJunkie, Switchback Travel & more!
Bikerumor has joined Lola Digital Media, aligning with leading outdoor sites like GearJunkie, Switchback Travel, AutoWise, iRunFar, and others to create the AllGear Media Group. BikeRumor
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February 19, 2021
Emerald’s New CEO Sees Digital Shift Supporting 365-Day Engagement
Hervé Sedky, the new president and CEO of Emerald Holding, sees “early signs of a comeback” with two shows, including Surf Expo Winter, delivering 365-day customer engagement with digital tools rolled out over the pandemic. SGB Media
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February 19, 2021
USA Cycling announces cancelation of Spring Collegiate National Championships
COLORADO SPRINGS, Colo. – In order to ensure the safety of our members, USA Cycling has decided to cancel the 2021 Collegiate Road National Championships, due to take place May 7-9 in Augusta, GA, and Collegiate BMX National Championships, due to take place this spring. While the nation is seeing...
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February 19, 2021
24-Hour “Spartan Ultra World Championship” to Unfold At Telluride Ski Resort in Mountain Village, Colorado – October 10-11
BOSTON, Mass. (February 23, 2021) – Spartan®, the world’s leading endurance sports and wellness brand, will bring the 24-hour “Spartan Ultra World Championship” to the United States for the first time, to Telluride Ski Resort in the town of Mountain Village, Colorado. October 10-11, 2021. The brand’s most challenging event kicks...
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February 19, 2021
Dragon Eyewear Debuts XP Fishing Collection
SAN CLEMENTE, Calif., (Feb. 19, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, introduces its first sunglass collection dedicated to fishing. The four new sun styles are designed with a variety of lens tints, specific to different fishing environments and...
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February 19, 2021
Spartan Trail and Pacific Coast Trail Runs partner to host “Golden Gate Trail Classic” with endurance legend Dean Karnazes
BOSTON (February 19, 2021)– Spartan® , the world’s leading endurance sports and wellness brand, has teamed up with Pacific Coast Trail Runs and ultra running legend Dean Karnazes to create the Golden Gate Trail Classic. Taking place November 19 to 21st, the magic of the Golden Gate Bridge and the...
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February 19, 2021
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and eco-friendly, recycled materials. The collection consists of a 3-piece Cutlery Set, a Spatula, a Chef...
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February 19, 2021
Salty Sports Society Announces Successful Event Amid Obstacles
St. Augustine Beach, Florida – The Speedo SALT Series AMI Hogfish Swim took place in the midst of challenging weather conditions leading to several course changes. Facing a southeast wind direction, with gusts of up to 26 miles per hour, on Anna Maria Island, FL, the Salty Sports Society staff...
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February 18, 2021
A 3D-printed custom cycling shoe, the LoreOne, will launch in April
Olympian and longtime bike fitter Colby Pearce has partnered with a new company Lore for a 3D-printed custom road cycling shoe, the LoreOne, a hardshell, carbon cycling shoe, which 3D prints the shoes using scans of a rider’s feet. VeloNews
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February 18, 2021
Emerald Holding Posts Q4 Loss
Emerald Holding Inc. recognized a net loss of $58.1 million for the fourth quarter of 2020 compared to a $68.2 million net loss for the fourth quarter of 2019. Revenue was $12.2 million compared to $44.9 million for the Q4 2019. The decrease primarily reflected a $32.7 million reduction from...