News Topics
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August 11, 2020
Thinking About Using Your Neck Gaiter As a Coronavirus Mask? Don’t
It’s tempting to repurpose your Buff or other neck gaiter as a face mask in this time of coronavirus. But a new study from Duke University in North Carolina shows that using a gaiter is worse than no mask at all. When you exhale, the gaiter’s fibers split droplets into...
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August 11, 2020
Dorel Sports’ Q2 Sales Jump 18.5 Percent
Dorel Industries Inc. reported operating profits nearly tripled at its Q2 segment in the second quarter as sales rose 18.5%. The segment includes Cannondale, Schwinn, GT, Mongoose, Caloi and IronHorse. Revenue was $285.6 million, up $44.6 million, or 18.5% from last year. Excluding the impact of varying foreign exchange rates,...
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August 11, 2020
Sports Industry Execs Launch NextUp Ventures And NextUp Partners
The executives set to launch the companies include Craig Heisner, formerly at Newton Running and Rob Purvy, formerly at Hoka One One and And1. NextUp Ventures offers capital investment while NextUp Partners provides sports-focused organizations with marketing services. Read more on SGBMedia.
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August 11, 2020
Gyms Face Consumer Blowback Over Cancellations During Pandemic
Planet Fitness, LA Fitness and Town Sports International are all each facing at least one federal lawsuit related to allegations of charging members while their respective gyms were shut down, and have been singled out on social media by members who had issues canceling their accounts. Read more on Front...
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August 11, 2020
Virtual Fleet Feet Liberty Mile Challenges More than 1,000 to Run their Best Mile
PITTSBURGH (August 11, 2020) – This year’s Virtual Fleet Feet Liberty Mile challenged more than a 1,000 participants to run their fastest (and most fun) mile virtually. Participants ages 3 to 84 picked their favorite one-mile course, whether that was a trail, track, sidewalk or treadmill, and pushed themselves to...
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August 11, 2020
Endurance Athlete Samantha Pruitt Sets Out on National Listening Tour
SAN LUIS OBISPO, Calif. – Samantha Pruitt, a respected leader in the professional endurance sports industry, is embarking on a listening tour to connect with outdoor adventure communities across the Western United States. Her multi-state, three-month-long Van Life adventure is designed to amplify local voices of endurance sports and bring...
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August 11, 2020
Electrolit Launches Refreshed Summer Campaign With Doubleday and Cartwright
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has launched a refreshed Summer campaign in partnership with Doubleday & Cartwright. Showcasing the brand’s scientific benefits and ability to optimize internal balance, the campaign will elevate the brand’s core messages through a...
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August 11, 2020
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete is inspirational,” said Brett Wiley, Chief Marketing Officer at Aprch. “You can definitely feel his...
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August 11, 2020
Addaday and Medi-Dyne Forge New Partnership to Unlock New Market Opportunities
Medi-Dyne, a leading producer of innovative pain relief and prevention products today announced a strategic partnership with Santa Monica, Calif.-based Addaday, Inc., a global leader in massage and stretching products. The new partnership is designed to expand market opportunities for Addaday’s massage and therapy products through Medi-Dyne taking on the...
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August 11, 2020
The BibRave 100 Voting Begins
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, recently announced the fourth annual publication of The BibRave 100: A Definitive List of the Best Races in America. With the nomination period complete, the public will now vote to decide the top races of the decade in...
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