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February 11, 2020
40th Anniversary Escape From Alcatraz Triathlon™ To Host First Ever ESCAPE Aquathlon
SAN FRANCISCO (February 11, 2020) – IMG, a global leader in sports, events, media and fashion, is set to launch ESCAPE Aquathlon on Saturday, June 6, at 7 a.m. (PST), the day before the Escape From Alcatraz Triathlon, which is celebrating its 40th anniversary this year. Staying true to the...
February 11, 2020
CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International Forum Design GmbH, organizers of one of the world’s most celebrated and valued design competitions....
February 11, 2020
2020 Los Angeles Marathon to Welcome Most Runners All-Time
Presented by ASICS, the milestone 35th anniversary event will take place on Sunday, March 8 and is on-course to become the biggest gathering of runners in the marathon’s history The Los Angeles Marathon is one of the top-five marathons in the country with thousands of participants traversing the world-renowned ‘Stadium...
February 11, 2020
Silicon Valley Half Welcomes Excite Credit Union as Presenting Sponsor
San Jose, Calif. (February 11, 2020) – Run Local, event organizers of the Silicon Valley Half (SV Half), have welcomed Silicon Valley based Excite Credit Union as presenting sponsor of its 3rd edition on Sunday, April 5. The new partnership invites runners throughout the Bay Area to find running and financial success locally. In...
February 11, 2020
Team Cancer Sucks to Join Forces with the Lazarex Cancer Foundation
Petaluma, CA (February 11, 2020)– Team Cancer Sucks, an organization that raises funds to help cancer patients access needed medical care is becoming a program of the Lazarex Cancer Foundation in 2020. Team Cancer Sucks was created in 2013 with a mission to use the endurance sports platform to help...
February 11, 2020
deboer wetsuits partners with Troi Agencies in South Africa
Stamford, CT, Release: February 11, 2020. deboer wetsuits is proud to have Troi Agencies as a retail partner in South Africa. We think there is a lot of opportunity in the South African market, and Troi Agencies makes a great partner to grow alongside. Marc Price, Director of Troi Agencies: “We distribute niche,...
February 10, 2020
Why Altra signing two pregnant runners is a big deal
Last week, the shoe company announced that it will sponsor runners Alysia Montaño and Tina Muir. Montaño is a U.S. national champion and an Olympian in the 800 meters, and Muir is a 2:36 British marathoner and host of the podcast Running for Real. While Altra’s move is surprising, it fits into a larger...
February 10, 2020
Peak Design Achieves B Corporation Certification
Peak Design cements its commitment to sustainability and the common good San Francisco, CA (February, 2020) — Peak Design, the worldwide leader in crowdfunding and everyday carry solutions, is proud to cement its commitment to sustainability and the common good as a Certified B Corporation (B Corp). The rigorous certification...
February 10, 2020
ATRA announces partnership with UltraSignup
Colorado Springs, CO - The American Trail Running Association (ATRA) has partnered with UltraSignup to be its preferred registration provider and a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012, and now includes vendors and suppliers as partners to further assist trail race directors in meeting...
February 10, 2020
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
New venues bridge core qualified consumers to more specialty brands + retailers nationwide MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast...
February 10, 2020
18th Annual Life Time Miami Marathon presented by cbdMD Sells Out; Runners Revel in Sunny Skies and Ideal Temperature
Saidi Juma Makula takes first place in his second US race; Aydee Loayza Huaman claims first place in women’s division at her first-ever marathon MIAMI, Fla., Feb. 10, 2020 – In its 18th year, the 2020 Life Time Miami Marathon presented by cbdMD was a sell-out event for the first time in...
February 10, 2020
P3R announces updates and opens registration for the 2020 GAP Relay presented by UPMC Health Plan
PITTSBURGH (February 10, 2020) – The 2020 GAP Relay presented by UPMC Health Plan opens registration with a new experience, giving runners more ways to participate in the weekend’s adventure. Runners will still experience the Great Allegheny Passage from beginning to end, but new for 2020, the adventure will begin...
February 10, 2020
2020 Little Rock Marathon Media Credential Application
Application deadline is Feb. 27, 2020 Little Rock, Ark. - Directors of the 2020 Little Rock Marathon announced today the opening of media credential application for race weekend events. The 18th annual Little Rock Marathon weekend is February 28 - March 1, 2020. Race events include a marathon, half marathon,...
February 10, 2020
Running Industry Celebrates Standouts at 2020 Running USA Industry Conference
Las Vegas event fetes Olympian Kara Goucher, industry leaders from Chicago and Canada, rising star from Ohio and top youth program from Texas LAS VEGAS (Feb. 9, 2020) – The Running USA Industry Conference presented by Race Roster is underway this week at Caesars Palace, and Sunday night featured the...
February 10, 2020
Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History
AUSTIN, Texas, February 10, 2020 - The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speeds and abilities, two Guinness World Record attempts,...
February 10, 2020
GearJunkie to teach branded content strategy at Peak Content Summit
How outdoor, cycling brands and publishers can create more effective content marketing GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities for their readers....
February 9, 2020
Nuun Launches a Sustainable Event Guide for Endurance Event Organizers
Nuun has partnered with the Council for Responsible Sport on a 10-Point Guide to be released at Running USA Las Vegas, NV February 9, 2020 – Nuun and the Council for Responsible Sport today announced their partnership on A Practical Guide to Hosting Radically Responsible Events, a 10-Point Guide to...
February 7, 2020
The UTMB® reveals the 2020 poster
Highlights a creation by the illustrator/trail runner Matthieu Forichon, in continuity with 2019 a poster that reflects the event: for everyone and rich in emotions The UTMB® renews its collaboration with French illustrator Matthieu Forichon. After the 2019 colorful poster, in his typical style, the creator of Des Bosses et Des Bulles® signs...
February 7, 2020
FitnessBank and BibRave Hosting Competitive Step Challenge at Running USA Conference
Top five males and females with most steps win a Fitbit and FitnessBank SWAG pack, and one lucky winner will receive a complimentary entry into Running USA 2021, plus a free, in-depth marketing consultation with BibRave Portland, OR - BibRave, the running industry leader in grassroots digital marketing, is partnering...
February 7, 2020
RunSignup Releases 2019 100 Largest US Road Races Report
(Moorestown, NJ)– RunSignup, the leading technology provider for races in the US, has assembled a list of the 100 Largest Road Races in the US. This is the second year that the report has been released in an effort to build a better understanding of the top tier of the...
February 7, 2020
haku hosts inaugural summit “Forward”
haku, the leading technology partner for the endurance industry, hosted its first annual summit “Forward” this week. The exclusive three-day conference, held in sunny Miami, brought together leaders from some of the world’s most storied endurance and nonprofit organizations to focus on disrupting the space and driving innovation. With speakers...
February 7, 2020
Soul Focus Sports Announces Aaron Jacobsen as Run Local Brand President
Jacobsen leads a revamped company into the new decade, including a growing staff Capitola, Calif. (February 7, 2020) – Coming off of a successful kickoff to the Run Local Bay Area 2020 race series at the 408k 'Race to the Row' brought to you by Amazon, Soul Focus Sports, owners...
February 6, 2020
Sports Illustrated’s Fittest 50 2020
Sports Illustrated ranked the best-conditioned male and female athletes in the world, consulting trainers, exercise physiologists and performance experts with experience across the college, pro and Olympic levels of sports to evaluate athletes on the following criteria: performances over the last 12 months; demands and risks of their respective sports; durability; training regimens...
February 6, 2020
Do CBD lotions and balms actually work?
In surveys of CBD users, pain management is always one of the top reasons given for using nonintoxicating cannabis products. So it makes sense that nearly all brands, especially those targeting athletes, now offer topical solutions meant to be applied directly to achy areas. Are these balms, salves, creams, lotions, roll-ons, patches, and sprays an intriguing advance in sports medicine? Or...
February 6, 2020
Nike’s crazy new Olympic track spikes are so fast they look unfinished
The blade at the bottom front of the Air Zoom Viperfly just kinda tails… off. But as with almost all Nike performance footwear, there’s science behind it. Check out the new shoe on Gear Patrol, just one of several new Olympics-oriented shoes the brand just announced.
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