Spartan’s 2025 Participation Surges Past Half a Million As Brand Opens Bidding For North America Presenting Partner

July 22, 2025

With over half a million participants already on course in 2025 and projections of up to 1.3 million by year-end, Spartan is calling on brands to align with the largest endurance race community on the planet as they open bidding for a new presenting partner.

BOSTON, MA (July 22, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the global leader in endurance and obstacle course racing (OCR), has already seen more than 500,000 participants cross the finish line in 2025 across 101 events, 42 countries, and over 90 global locations. With participation at an all-time high and demand continuing to surge, Spartan is now opening the arena to secure a North America Presenting Partner — a rare opportunity to stand at the forefront of the world’s most committed and fast-growing endurance sport community.

Across the U.S. and Canada, Spartan will deliver 56 obstacle course races and 12 iconic Tough Mudder events in 2025, directly engaging more than 650,000 finishers from everyday athletes and first-timers to military veterans and elite competitors. These aren’t just event-goers; they’re a loyal, values-driven movement that trains year-round, shows up rain or shine, and brings their communities with them.

“The noise from our global community has never been louder — we’re breaking records, expanding into new regions, and witnessing unparalleled appetite for what Spartan offers,” said Brian Cox, Director of Global Partnerships at Spartan. “Our team is delivering unforgettable events every single weekend, from the mountains of Europe to the deserts of the Middle East. This scale doesn’t happen by accident. It’s the result of years of world-class operations, deep community connection, and an unwavering commitment to challenge and transformation. For brands ready to step up and lead, this isn’t just a marketing opportunity. It’s a front-row seat to a global movement.”

The presenting partnership includes category exclusivity and logo lock-up across Spartan’s North America calendar, from pre-registration flows and course signage to finish line branding and national media. Spartan’s global digital ecosystem, with more than 14.5 million highly engaged followers, provides year-round visibility across social media, content, media, ambassador programs, and community touchpoints.

Past and present partners, including Reebok, Samsung, Icy Hot, Reign Total Body Fuel, Athletic Brewing, and Harley-Davidson, have utilized the Spartan platform to establish meaningful consumer connections, enhance visibility, and achieve high-impact ROI through authentic integration with one of the most aspirational communities in sports.

The inclusion of obstacle racing in the 2028 Olympic Games within the modern pentathlon further cements Spartan’s relevance and momentum, bringing even more visibility and credibility to the category.

With over 12 million lifetime finishers, Spartan’s reach remains unmatched in the mass participation industry. This partnership offers an opportunity not just to sponsor, but to stand shoulder to shoulder with a movement built on grit, purpose, and transformation.

The race is on, and brands are invited to partake in proposals from July 2025 by contacting brian.cox@spartan.com

-ENDS-

ABOUT SPARTAN

With more than 250 events spanning over 40 countries across six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/

Contact:

media@spartan.com