Spartan Launches Project 300 – The Most Demanding Transformation Study in America

September 17, 2025

300 Hand Picked Participants Will Take On A Free 200 day, No Excuses Transformation. Do You Want To Be Part Of The Change?

Boston, MA (September 17, 2025) /ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance and obstacle race brand, has announced the launch of Project 300, a six-month real-world study designed to test the limits of discipline, training, and lifestyle transformation.

Spartan is recruiting 300 Americans from all walks of life to commit to a relentless daily program of carefully designed workouts, clean eating, and public accountability, with every milestone, every struggle, and every victory documented and shared.

“This isn’t a challenge. It’s a warpath,” said Joe De Sena, Spartan Founder & CEO. “For six months, we’ll rip you off the couch, strip away the junk food, and rebuild you into the strongest version of yourself — physically and mentally. You’ll either finish the program or you’ll tap out. There’s no middle ground.”

“This program is about more than just fitness; it’s about redefining what’s possible for yourself,” said Frank Sepe, who is leading Project 300 as head coach and guiding its media partnerships. “My role is to keep participants accountable and support them every step of the way.”

“The grind, the setbacks, the breakthroughs — those are the stories we want to highlight,” added Zack Zeigler, who leads content and storytelling for Project 300. “Our goal is to show the raw truth so others are inspired to take on their own transformation.”

Participants will commit to a strict six-month regime, training daily with gruelling Spartan-prescribed workouts and logging every session, eating only clean, unprocessed foods with Spartan-provided meals to kickstart their nutrition, and tracking key health data including biometrics, bloodwork, sleep, and recovery. Each will compete in at least two Spartan races during the program, and own up to any slip-ups along the way.

Selected participants will receive a personal Spartan coach, free entry to multiple Spartan races, and gear from top-tier partners from the fitness and health industry. The total package is valued in the thousands, but the real reward is the transformation itself.

The program is designed not only to change individual lives but to prove, with hard data, the life-altering power of the Spartan way. Bloodwork and biometrics will be tracked before and after the program to measure results.

“Transformation doesn’t happen in comfort,” De Sena added. “It happens when you commit, suffer, and refuse to quit. We’re looking for people ready to embrace that and show the world it’s possible.”

Applications Open Now
U.S. residents over the age of 18 can apply here through September 30, 2025. The program begins on December 1, 2025 and concludes May 31, 2026.

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ABOUT SPARTAN

With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.

For more information visit  https://www.spartan.com/

Contact:
media@spartan.com